Application Guide

How to Apply for Sales Development Representative

at Choco

🏢 About Choco

Choco is revolutionizing the restaurant supply chain by using AI to streamline communication between restaurants and suppliers, directly tackling food waste and sustainability issues. Unlike generic SaaS companies, Choco combines technology with a tangible social mission, making it appealing for candidates who want their work to have measurable environmental impact alongside commercial success.

About This Role

As a Sales Development Representative at Choco, you'll be the frontline ambassador for their AI platform, engaging over 30 suppliers daily through targeted outreach to secure meetings with mid-market distributors. This role is impactful because you're directly driving adoption of technology that reduces food waste and improves efficiency in the restaurant industry, while building the pipeline for strategic partnerships.

💡 A Day in the Life

Your day typically starts by reviewing your supplier territory and prioritizing outreach to 30+ food distributors, mixing inbound leads with proactive prospecting. You'll spend most of your time crafting value-based messages about Choco's AI benefits, conducting discovery calls, and booking qualified meetings for Account Executives, while collaborating with the sales team to refine messaging based on what resonates with Chicago-area distributors.

🚀 Application Tools

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Interview Prep

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🎯 Who Choco Is Looking For

  • A confident communicator who can explain Choco's AI platform benefits (like order accuracy and revenue growth) to both technical procurement managers and non-technical restaurant owners
  • Someone with a commercial mindset who can identify multi-threaded engagement opportunities within distributor organizations, not just single contacts
  • A competitive, high-energy individual who thrives in a metrics-driven environment and aims for top performance on sales leaderboards
  • A collaborative team player who can work closely with Account Executives to refine messaging specific to food distribution challenges

📝 Tips for Applying to Choco

1

Quantify any sales or customer-facing experience with specific metrics (calls per day, conversion rates, etc.) - Choco emphasizes 'over 30 suppliers daily' so show you understand volume

2

Demonstrate knowledge of Choco's specific value propositions: mention how their AI increases order accuracy, accelerates operations, and drives revenue - don't just say 'SaaS sales'

3

Research Chicago's restaurant and food distribution scene - show you understand the local market they're serving

4

Highlight any experience with sustainability or food industry topics, even if tangential, since that's core to Choco's mission

5

Prepare examples of how you've used multi-threaded outreach strategies (engaging multiple contacts at one company) rather than just single-point sales approaches

✉️ What to Emphasize in Your Cover Letter

['Your ability to articulate complex AI solutions in simple terms relevant to food distributors', 'Specific examples of high-volume outreach experience or comfort with daily metrics-driven work', "Why Choco's mission to reduce food waste resonates with you personally or professionally", "How you've collaborated with account executives or sales teams to improve processes in past roles"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Choco's specific case studies or testimonials from restaurant suppliers on their website
  • → The food waste problem in the restaurant industry (statistics, challenges)
  • → Chicago's food distribution landscape - major players and pain points
  • → How AI is transforming supply chain management in the food industry

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would explain Choco's AI platform to a skeptical food distributor who's resistant to new technology
2 Describe your experience with territory management and lead qualification in a high-volume environment
3 How would you approach prospecting a mid-market food distributor with multiple decision-makers?
4 Share an example of how you've contributed to improving sales processes or messaging in a team setting
5 What metrics do you prioritize in a sales development role and how do you stay motivated in competitive environments?
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⚠️ Common Mistakes to Avoid

  • Applying with generic sales experience without tailoring to Choco's specific AI platform and food industry focus
  • Failing to demonstrate understanding of multi-threaded outreach strategies (they specifically mention this in the job description)
  • Showing discomfort with competitive, metrics-driven environments or lacking examples of performance tracking

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Choco!

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