Application Guide

How to Apply for Regional Sales Manager - NE & MW

at Smardt Chiller Group

🏢 About Smardt Chiller Group

Smardt Chiller Group is revolutionizing the HVAC industry with oil-free centrifugal chillers that deliver 50% energy savings compared to traditional systems. Their proprietary magnetic bearing technology eliminates friction and maintenance issues while achieving unprecedented efficiency. Working here means joining a mission-driven company at the forefront of sustainable cooling technology with global impact.

About This Role

As Regional Sales Manager for the Northeast and Midwest, you'll be responsible for developing territory sales plans, building a network of Sales Representatives, and driving revenue through technical sales of high-efficiency chiller systems. This role directly impacts Smardt's market expansion in key U.S. regions by converting complex engineered equipment opportunities into closed deals that advance energy-efficiency goals.

💡 A Day in the Life

A typical day involves analyzing territory performance metrics, conducting virtual meetings with potential Sales Representative candidates in different states, developing technical proposals for ongoing chiller replacement opportunities, and collaborating with engineering teams to address specific customer application requirements. You'll balance strategic planning for long-term territory growth with tactical pursuit of immediate pipeline opportunities across commercial and institutional markets.

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🎯 Who Smardt Chiller Group Is Looking For

  • Has 5-8 years of hands-on technical sales experience specifically with centrifugal chillers or complex HVAC engineered equipment
  • Demonstrates proven success in meeting annual sales quotas through documented pipeline development and closing large commercial/industrial projects
  • Possesses deep technical understanding of chilled-water systems, magnetic bearing technology, and energy-efficiency calculations
  • Shows experience recruiting and managing manufacturer's representatives or sales agents in the HVAC distribution channel

📝 Tips for Applying to Smardt Chiller Group

1

Quantify your sales achievements with specific metrics (e.g., 'increased territory revenue by 35% in 2 years through 12 new representative partnerships')

2

Highlight any experience with oil-free or magnetic bearing chiller technology specifically, not just general HVAC equipment

3

Demonstrate understanding of the Northeast/Midwest HVAC markets by mentioning key verticals like data centers, hospitals, or universities where Smardt's efficiency claims matter most

4

Include specific examples of developing sales representatives or agents, as this is a core responsibility distinct from direct sales roles

5

Reference Smardt's specific technology advantages (50% energy savings, oil-free design) to show you've researched their unique value proposition

✉️ What to Emphasize in Your Cover Letter

['Your proven ability to develop and execute territory plans that align with annual revenue objectives in the HVAC engineered equipment space', 'Specific examples of recruiting and developing sales representative networks, including how you selected and onboarded successful partners', "Technical knowledge of centrifugal chillers and energy-efficiency technologies, with emphasis on understanding Smardt's oil-free advantage", 'Experience with the full sales cycle from opportunity identification through negotiation and closing for complex capital equipment']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Smardt's case studies and project references to understand their typical customer profiles and application scenarios
  • → Research the competitive landscape for oil-free chillers in the Northeast/Midwest markets (competitors like Danfoss Turbocor, Multistack)
  • → Understand the energy codes and sustainability initiatives in key Northeast/Midwest states that drive demand for high-efficiency HVAC
  • → Review Smardt's technology white papers on magnetic bearing advantages and lifecycle cost calculations

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through your process for developing a comprehensive territory sales plan for the Northeast and Midwest regions
2 How would you identify and recruit high-performing Sales Representatives in a territory where Smardt may not have existing presence?
3 Describe your technical approach to selling energy-efficiency improvements to facility managers comparing traditional vs. oil-free chiller systems
4 Share a specific example of a complex HVAC equipment sale you closed, including how you navigated technical objections and negotiation
5 How do you track and manage pipeline development to ensure consistent quota achievement in a long sales cycle environment?
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⚠️ Common Mistakes to Avoid

  • Presenting generic HVAC sales experience without specific chiller or centrifugal equipment examples
  • Focusing only on direct sales achievements without demonstrating representative/agent management capabilities
  • Showing limited understanding of the technical differences between oil-free and traditional chiller systems
  • Failing to articulate how you would approach territory planning specifically for the Northeast and Midwest regions

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Smardt Chiller Group!

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