Application Guide

How to Apply for Regional Sales Manager for Automation and Communciation

at HITACHI ENERGY

🏢 About HITACHI ENERGY

Hitachi Energy is uniquely positioned at the forefront of the energy transition, combining Hitachi's digital expertise with ABB's power grid legacy to create sustainable energy solutions. The company stands out for its commitment to advancing carbon-neutral energy systems through innovative automation and communication technologies, offering employees the chance to contribute meaningfully to global sustainability goals while working with cutting-edge technology.

About This Role

This Regional Sales Manager role involves driving sales of automation and communication systems to utilities, industrial, and infrastructure customers across the western US, with a focus on substation automation and protective relays. The position is impactful because you'll be directly contributing to modernizing the electrical grid and enabling renewable energy integration, which is critical for Hitachi Energy's mission of advancing sustainable energy systems.

💡 A Day in the Life

A typical day might involve virtual meetings with utility customers in the western region to discuss automation needs, collaborating with engineering teams to develop technical solutions, updating Salesforce with opportunity progress and forecasts, and strategizing with channel partners to maximize market coverage. You'd spend significant time understanding customer pain points around grid reliability and renewable integration, then aligning Hitachi Energy's solutions to address these challenges.

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Interview Prep

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🎯 Who HITACHI ENERGY Is Looking For

  • Has 7+ years of hands-on technical sales experience specifically with substation automation systems, protective relays, RTUs, or wireless communication products for utilities
  • Demonstrates a proven track record of consistently exceeding sales quotas in the utility or industrial automation sector, with documented new business development successes
  • Possesses deep technical knowledge that allows them to speak fluently about protection schemes, IEC 61850 protocols, and communication architectures for grid applications
  • Has experience collaborating with engineering teams to develop customized solutions for complex utility automation projects

📝 Tips for Applying to HITACHI ENERGY

1

Quantify your sales achievements specifically in automation, protection, or communication systems - include percentages of quota attainment, deal sizes, and new account wins

2

Highlight any experience with utility customers in the western region, mentioning specific companies or projects you've worked on

3

Demonstrate your CRM proficiency by mentioning how you've used Salesforce or similar tools for pipeline management and accurate forecasting in technical sales

4

Show your understanding of Hitachi Energy's sustainability mission by connecting your past work to energy efficiency or grid modernization outcomes

5

Include specific examples of collaborating with product management and engineering teams to develop solutions for complex customer requirements

✉️ What to Emphasize in Your Cover Letter

["Your specific experience with substation automation, protective relays, or communication systems and how it aligns with Hitachi Energy's product portfolio", 'Quantifiable achievements in technical sales to utility or industrial customers, particularly new business development successes', "Your understanding of the western region's utility market and how you would approach developing business in this territory", 'How your approach to customer relationships aligns with delivering comprehensive solutions through internal collaboration']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Hitachi Energy's specific automation and communication product lines, particularly their substation automation solutions and protective relays
  • → Recent Hitachi Energy projects or case studies in the western US utility sector
  • → The company's sustainability initiatives and how they relate to grid modernization and renewable energy integration
  • → Industry trends in utility automation, particularly around IEC 61850 adoption and digital substation technologies

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through your experience selling substation automation or protection systems to utility customers
2 How do you approach developing new business in the utility sector, particularly with resistant or established customers?
3 Describe a time you had to collaborate with engineering teams to develop a customized solution for a complex customer requirement
4 How do you use CRM tools to manage your sales pipeline and ensure accurate forecasting for technical sales cycles?
5 What do you see as the biggest challenges and opportunities for automation and communication systems in the western US utility market?
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⚠️ Common Mistakes to Avoid

  • Applying with generic sales experience that doesn't specifically address automation, protection, or communication systems
  • Failing to demonstrate technical knowledge of substation equipment or utility industry specifics
  • Not showing understanding of the sales cycle length and complexity in the utility sector, where deals often take 6-18 months to close

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to HITACHI ENERGY!

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