Application Guide

How to Apply for Regional Marketing Manager

at Fred Hollows Foundation

🏢 About Fred Hollows Foundation

The Fred Hollows Foundation is a global eye health organization continuing the legacy of Professor Fred Hollows, working to end avoidable blindness in over 25 countries. What makes this organization unique is its practical, grassroots approach to eye care combined with advocacy and training of local health workers. Working here means contributing to a tangible humanitarian impact—restoring sight to thousands annually—within a respected, evidence-based NGO.

About This Role

This Regional Marketing Manager role focuses on driving online regular giving (recurring donations) through digital fundraising strategies, with a heavy emphasis on paid digital advertising, conversion optimization, and lead generation. It's impactful because it directly fuels the Foundation's programs by acquiring and retaining donors who provide sustainable funding for eye health initiatives across multiple regions.

💡 A Day in the Life

A typical day might involve analyzing yesterday's digital ad performance for regular giving campaigns, adjusting bids and creatives based on conversion data, meeting with agency partners to plan upcoming lead generation initiatives, and collaborating with the telemarketing team to optimize lead quality from email campaigns. You'd also spend time A/B testing donation pages or exploring new advertising channels to sustainably grow the donor base.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Fred Hollows Foundation Is Looking For

  • Has 5+ years in digital marketing with specific experience in nonprofit fundraising or NGO donor acquisition, not just commercial e-commerce.
  • Demonstrates hands-on expertise in managing always-on paid campaigns (search, social, display, video) and using analytics/attribution to optimize for regular giving conversions, not just one-off donations.
  • Has proven experience with email marketing and lead generation campaigns that support telemarketing programs, showing an integrated approach to donor journeys.
  • Understands the unique metrics and ethics of charity marketing, such as cost-per-acquisition (CPA) for regular givers and sensitive storytelling for vulnerable communities.

📝 Tips for Applying to Fred Hollows Foundation

1

Quantify your impact on regular giving or recurring revenue in past roles—e.g., 'Increased monthly donor conversion by 15% through A/B testing donation pages.'

2

Highlight any experience with NGO-specific tools like Raisers' Edge, Salesforce Nonprofit Cloud, or Classy, not just generic marketing platforms.

3

Mention familiarity with charity compliance standards (e.g., GDPR for fundraising, ethical advertising guidelines) if applicable.

4

Tailor your resume to show budget management for digital campaigns in a nonprofit context, emphasizing ROI for donor acquisition.

5

Include a link to a portfolio or case study showing digital campaigns for social causes, especially around donor retention or lead generation.

✉️ What to Emphasize in Your Cover Letter

["Explain your passion for global health or eye care causes and how it aligns with Fred Hollows' mission to end avoidable blindness.", 'Detail a specific example where you optimized a digital campaign (e.g., paid social) to increase regular giving conversions in a charity or purpose-driven setting.', 'Describe your experience working with agencies and managing budgets to maximize fundraising ROI, not just engagement metrics.', 'Mention your approach to testing new advertising channels or donation pages for nonprofits, highlighting data-driven decision-making.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore the Foundation's current regular giving programs and digital presence (e.g., website donation flows, social media campaigns).
  • → Review their latest annual report or impact stories to understand funding priorities and regional focus areas.
  • → Look into Fred Hollows' history and values, especially Professor Hollows' grassroots approach, to align your application with their culture.
  • → Investigate the NGO's key partnerships and campaigns (e.g., 'The End of Avoidable Blindness' initiative) to reference in your materials.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a paid social campaign targeting potential regular givers for an eye health charity in a specific region (e.g., Southeast Asia)?
2 Walk us through your process for analyzing attribution models to optimize digital fundraising spend across search, social, and display.
3 Describe a time you collaborated with telemarketing teams on lead generation campaigns. How did you ensure alignment and quality leads?
4 What metrics would you prioritize to measure the success of an 'always-on' digital advertising strategy for regular giving?
5 How do you balance brand storytelling for a sensitive cause like blindness prevention with performance-driven fundraising goals?
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⚠️ Common Mistakes to Avoid

  • Focusing solely on commercial marketing achievements without tying them to nonprofit fundraising or donor retention outcomes.
  • Using generic digital marketing jargon without addressing the unique challenges of charity marketing (e.g., high CPA tolerance, ethical considerations).
  • Neglecting to mention experience with integrated campaigns that support telemarketing or offline fundraising, as this role requires cross-channel coordination.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Fred Hollows Foundation!

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