Regional Marketing Manager

• Develop and drive brand growth strategies for online regular giving, planning and implementing online fundraising strategies to meet acquisition and retention targets
• Implement and optimize always-on digital advertising across key channels including paid search, social, display and video, with agency support and budget management
• Lead digital testing programs including new advertising channels and website donation page tests to increase conversion to regular giving
• Plan and implement lead generation campaigns to meet data acquisition targets and support regular giving telemarketing programs

This role helps prevent blindness and restore sight by driving supporter growth, retention, and revenue through digital marketing strategies, directly contributing to The Fred Hollows Foundation's mission of ending avoidable blindness worldwide.

• Minimum of 5 years' experience in digital marketing, fundraising, or related role, ideally within an NGO, charity, or purpose-driven organization
• Proven track record in planning, delivering, and optimizing digital campaigns across paid and owned channels including search, social, display, video, and email
• Strong experience using analytics and attribution models to inform strategy, optimize performance, and report outcomes
• Hands-on experience in email marketing and digital testing programs, including A/B testing

Flexible work from home arrangements available. The Foundation offers internal programs and employee benefits to create a supportive and empowering environment, with programs focused on continuous learning, professional development, and work-life balance.