Application Guide

How to Apply for Regional Marketing Manager DACH

at Workiva

🏢 About Workiva

Workiva is a leading provider of cloud-based integrated ESG reporting solutions, helping organizations streamline their sustainability and compliance efforts. With a mission to drive transparency and climate impact, Workiva offers a dynamic, purpose-driven environment where innovation and collaboration thrive.

About This Role

As the Regional Marketing Manager for DACH, you will be the marketing expert for Germany, Austria, and Switzerland, translating global strategies into localized campaigns that drive brand awareness and pipeline growth. This role is pivotal in bridging the gap between global marketing frameworks and local market nuances, directly impacting revenue in a key region.

💡 A Day in the Life

A typical day might start with checking emails and coordinating with the global marketing team on upcoming campaigns. You could spend time analyzing campaign performance metrics, then jump on a call with the DACH sales team to discuss pipeline progress. Afternoon might involve planning an upcoming regional event or webinar, and end with reviewing localized content for the German market.

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Interview Prep

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🎯 Who Workiva Is Looking For

  • Proven experience in B2B integrated marketing, ideally in SaaS or ESG/sustainability sectors, with a deep understanding of the DACH market.
  • Strong project management skills with the ability to coordinate cross-functional teams (sales, demand gen, digital) and execute multi-channel campaigns.
  • Excellent communication and collaboration skills, fluent in German and English, with a knack for building relationships with sales teams.
  • Data-driven mindset, capable of analyzing campaign performance and optimizing for pipeline and revenue goals.

📝 Tips for Applying to Workiva

1

Tailor your resume to highlight specific examples of regional marketing campaigns you've led in DACH, emphasizing pipeline generation and revenue impact.

2

In your cover letter, mention your familiarity with Workiva's ESG focus and how your experience aligns with their mission of transparency and climate impact.

3

Demonstrate your ability to work remotely and collaborate across time zones, as the role is remote and involves coordination with global teams.

4

Showcase your German language proficiency and cultural understanding, as you'll need to adapt global strategies to local buyer mindsets.

5

Research Workiva's recent ESG reports or case studies and reference them in your application to show genuine interest and initiative.

✉️ What to Emphasize in Your Cover Letter

['Highlight your experience in executing integrated marketing campaigns that drive both brand awareness and pipeline in the DACH region.', 'Emphasize your collaborative approach with sales teams to build targeted account strategies and achieve revenue goals.', "Mention your passion for ESG and sustainability, and how Workiva's mission resonates with your professional values.", 'Showcase your ability to localize global marketing strategies to resonate with diverse audiences in Germany, Austria, and Switzerland.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Familiarize yourself with Workiva's product suite, especially their ESG reporting software, and understand how it addresses regulatory requirements in the EU.
  • → Study Workiva's recent press releases, blog posts, or webinars to stay updated on their latest initiatives and thought leadership in ESG.
  • → Research the competitive landscape in ESG reporting in DACH, including key competitors and market trends.
  • → Review Workiva's company culture and values, perhaps through LinkedIn or Glassdoor, to understand what they value in employees.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you had to adapt a global marketing campaign for a local market. What challenges did you face and how did you overcome them?
2 How would you approach building a strong partnership with the DACH sales team to ensure alignment on pipeline goals?
3 What strategies would you use to generate high-quality leads in the DACH region for an ESG reporting solution?
4 How do you measure the success of a regional marketing campaign? Can you provide an example of metrics you've used?
5 What do you know about the ESG regulatory landscape in DACH (e.g., CSRD, EU taxonomy) and how would it influence your marketing approach?
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⚠️ Common Mistakes to Avoid

  • Avoid a generic application that doesn't mention DACH or ESG; tailor everything to show you've done your homework.
  • Don't underestimate the importance of language skills; ensure your German proficiency is clearly stated and demonstrated if applicable.
  • Avoid focusing solely on brand awareness; emphasize your ability to drive pipeline and revenue, as this role is sales-aligned.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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