Application Guide

How to Apply for Regional Lead West / Regionalleiter West (m/w/d) - SaaS & Expansion

at Green Fusion

🏢 About Green Fusion

Green Fusion is a unique SaaS company that automates boiler rooms to maximize energy savings and reduce CO₂ emissions, directly addressing climate change through technology. They combine environmental impact with business growth in the PropTech/energy sector, offering a mission-driven opportunity to work at the intersection of sustainability and expansion-focused SaaS.

About This Role

This Regional Lead West role is the 'external minister' for Green Fusion in the region, responsible for building strategic stakeholder relationships while driving expansion pipeline growth within existing customer portfolios. You'll lead regional strategy, manage cross-functional teams (Sales, SDR, Customer Success, Operations), and increase share of wallet through expansion deals, making you central to both market presence and revenue growth.

💡 A Day in the Life

A typical day involves analyzing expansion pipeline data to prioritize deals, meeting with key regional stakeholders to build relationships, coordinating with SDRs and Account Executives on customer outreach, and strategizing with Customer Success on increasing share of wallet. You might also plan regional marketing events while monitoring budget performance and providing guidance to cross-functional pod teams.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Green Fusion

Interview Prep

Practice questions for this role

🎯 Who Green Fusion Is Looking For

  • Has 3+ years in B2B SaaS, preferably in fast-growing companies, with deep understanding of MRR, ARR, churn, and expansion metrics
  • Possesses PropTech, real estate, or energy sector experience, enabling quick understanding of boiler room automation value propositions
  • Is a natural networker comfortable engaging at C-level and operational levels, with experience in pod or cross-functional team structures
  • Combines strategic thinking with analytical skills to prioritize expansion deals and manage regional budgets effectively

📝 Tips for Applying to Green Fusion

1

Quantify your expansion achievements: show specific % increases in share of wallet or MRR growth from existing customers in previous roles

2

Demonstrate regional stakeholder management: provide examples of building strategic relationships that increased market presence in a specific territory

3

Highlight pod/cross-functional leadership: describe how you've coordinated between Sales, SDR, Customer Success, and Operations teams

4

Connect to sustainability: show understanding of energy/CO₂ reduction metrics alongside business metrics

5

Use German professional terms appropriately: while remote, the German job title suggests cultural familiarity matters

✉️ What to Emphasize in Your Cover Letter

['Your experience with expansion pipelines and increasing share of wallet in B2B SaaS environments', "Specific examples of building regional visibility and stakeholder relationships as a 'representative' of previous companies", 'How your background in PropTech, real estate, or energy sectors prepares you for boiler room automation solutions', 'Your approach to leading cross-functional teams in pod structures while managing regional budgets']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Green Fusion's specific boiler room automation technology and how it differs from competitors
  • → The German/European energy efficiency regulations and incentives affecting boiler room operations
  • → Case studies or testimonials showing actual CO₂ reduction and energy savings achieved by Green Fusion
  • → The company's growth trajectory and recent expansion into new regions or customer segments

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you've identified and prioritized expansion opportunities within an existing customer portfolio
2 Describe your experience building strategic relationships with regional stakeholders to increase market presence
3 How would you approach coordinating between Sales, SDR, Customer Success, and Operations teams in our pod model?
4 What metrics would you track to measure success in this role, and how would you influence MRR/ARR through expansion?
5 How do you see boiler room automation fitting into the broader PropTech/energy efficiency landscape?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on new customer acquisition without demonstrating expansion/upsell experience with existing accounts
  • Generic SaaS experience without showing understanding of MRR, ARR, churn, and expansion-specific metrics
  • Lack of research into boiler room operations, energy efficiency, or the PropTech/real estate sector context

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Green Fusion!

← Back to Job Listing Apply Now →