Application Guide

How to Apply for Pursuit Campaign Manager

at AECOM

🏢 About AECOM

AECOM is a global infrastructure firm committed to delivering a better world through sustainable and innovative solutions. With a focus on environmental stewardship and community impact, AECOM offers a collaborative culture where employees can work on high-profile projects that shape the future. Joining AECOM means being part of a team that values diversity, technical excellence, and long-term client relationships.

About This Role

As a Pursuit Campaign Manager, you will lead strategic positioning campaigns for critical business opportunities, working at the intersection of marketing and pursuit strategy. Your work directly influences win rates by crafting compelling narratives and orchestrating cross-functional teams. This role is impactful because it combines creative marketing with analytical rigor to drive measurable business results.

💡 A Day in the Life

A typical day might start with a stand-up with the pursuit team to align on campaign milestones, followed by analyzing competitor data to refine messaging. Midday, you could facilitate a workshop with technical experts to develop win themes, then spend the afternoon reviewing campaign KPIs and adjusting tactics for maximum impact.

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Interview Prep

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🎯 Who AECOM Is Looking For

  • A strategic thinker with proven experience translating market insights into compelling positioning that directly contributes to pursuit wins.
  • A hybrid professional who has worked in both pursuit/capture environments and marketing, understanding the nuances of each.
  • A self-starter who thrives in fast-paced, deadline-driven settings and can manage multiple campaigns simultaneously with minimal supervision.
  • An expert collaborator who can navigate complex stakeholder landscapes, aligning diverse teams around a unified win strategy.

📝 Tips for Applying to AECOM

1

Tailor your resume to highlight specific examples of SOSTAC framework application in campaign planning and execution.

2

Quantify your impact in previous roles, e.g., 'Increased win rate by X% through targeted positioning campaigns.'

3

Showcase your ability to conduct competitive research and translate findings into actionable value propositions.

4

Include a portfolio or case studies of pursuit campaigns you've led, emphasizing cross-team collaboration and results.

5

In your cover letter, explicitly connect your experience to AECOM's mission of building sustainable legacies.

✉️ What to Emphasize in Your Cover Letter

["Demonstrate your understanding of the SOSTAC framework and how you've used it to drive campaign success.", 'Highlight your dual experience in pursuit and marketing, emphasizing how you bridge the gap between strategy and execution.', 'Showcase your ability to manage complex stakeholder relationships and align teams toward a common goal.', "Express enthusiasm for AECOM's focus on sustainability and innovation, and how your skills can contribute to their mission."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review AECOM's recent press releases and case studies to understand their key projects and sustainability initiatives.
  • → Familiarize yourself with AECOM's competitors in the infrastructure space and how they position themselves.
  • → Explore AECOM's thought leadership content, such as white papers or blog posts, to understand their messaging style.
  • → Look into the company's DEI and corporate responsibility reports to align your values with theirs.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a pursuit campaign you led using the SOSTAC framework. What were the key challenges and outcomes?
2 How do you conduct market and competitor research to inform positioning? Give a specific example.
3 Describe a time you had to align cross-functional teams with conflicting priorities. How did you achieve consensus?
4 How do you define and measure KPIs for a pursuit campaign? Share an example of how you optimized based on data.
5 Given AECOM's focus on sustainability, how would you incorporate environmental messaging into a pursuit campaign for an infrastructure project?
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⚠️ Common Mistakes to Avoid

  • Avoid submitting a generic application that doesn't reference AECOM's specific projects or mission.
  • Don't overlook the requirement for both pursuit and marketing experience; ensure your resume clearly shows both.
  • Avoid being too vague about your use of the SOSTAC framework; provide concrete examples with measurable results.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to AECOM!

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