Product marketing manager

• Define and implement product marketing and launch strategy for strategic product areas, including market sizing, audience segmentation, positioning, messaging, and GTM execution.
• Develop product adoption and customer expansion strategies in partnership with customer and product organizations.
• Partner with product, sales, and policy teams to create compelling materials for sales teams and marketing campaigns.
• Work with demand gen to set targets, develop demand models, analyze performance, and adapt strategy.

This role helps enterprises manage climate and ESG data, produce audit-ready metrics, and drive real decarbonization, contributing to global climate action.

• 7+ years of B2B product marketing experience.
• Strong track record of product messaging, positioning, and strategies for B2B enterprise software products.
• Developed skills with demand models, analyzing performance, and setting targets.
• Experience driving customer expansion and strong writing/storytelling skills.

Compensation and perks not specified. Culture highlights: mission-oriented startup, offices in multiple global locations, remote options, inclusive recruitment process.

Watershed is the enterprise sustainability platform used by companies like Airbnb, FedEx, and Visa to manage climate and ESG data, produce audit-ready metrics, and drive decarbonization.