Product marketing manager

• Define and implement product marketing strategy for a strategic product area, including audience segmentation, positioning, differentiation, and messaging
• Partner with product, sales, and policy teams to create compelling materials for sales teams and marketing campaigns
• Define and implement product marketing launch strategy, including release marketing, launch tiering, and customer engagement
• Work with demand generation to set targets, develop demand models, analyze performance, and adapt go-to-market strategy

This role helps companies manage climate and ESG data, produce audit-ready metrics for regulatory reporting, and drive real decarbonization through Watershed's enterprise sustainability platform.

• 7+ years of B2B product marketing experience
• Strong track record of product messaging, positioning, and strategies for B2B enterprise software products
• Developed skills with demand models, analyzing performance, and setting targets based on strategy
• Strong writing and storytelling skills to translate complex subjects into compelling narratives

No specific benefits, compensation, or perks mentioned in the job description.

Watershed is the enterprise sustainability platform that helps companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization.