Application Guide

How to Apply for Product Marketing Manager

at Supercritical

🏢 About Supercritical

Supercritical is at the forefront of scaling carbon removal to gigatonne levels, operating a two-sided marketplace that connects enterprise buyers with cutting-edge carbon removal projects. The company's mission-driven approach, combined with its focus on high-stakes deals and exclusive project relationships, offers a unique opportunity to drive tangible climate impact while working in a fast-paced, innovative environment.

About This Role

As Product Marketing Manager, you'll craft the narratives and go-to-market materials that win multi-million-dollar enterprise deals and attract top carbon removal projects. You'll sit at the center of Marketing, partnering with Sales, Supply, and Product teams to differentiate Supercritical in a competitive, supply-constrained market—making your work critical to both sides of the marketplace.

💡 A Day in the Life

You might start by reviewing a new RFP from a large enterprise and collaborating with Sales to outline a winning narrative. Midday, you'd work with the Supply team to refine how a new carbon removal project is positioned on the platform. Afternoons could involve drafting a case study or preparing competitive analysis for an upcoming deal, followed by a sync with the Product team on AI tools to streamline proposal generation.

🚀 Application Tools

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Interview Prep

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🎯 Who Supercritical Is Looking For

  • Proven experience in B2B product marketing, ideally in climate tech, carbon markets, or a related high-stakes industry (e.g., enterprise SaaS, energy).
  • Exceptional storytelling and writing skills, with the ability to translate complex technical concepts into compelling commercial narratives for sophisticated buyers.
  • Strategic thinker who can navigate long sales cycles (12+ months) and develop competitive positioning for RFPs, proposals, and bespoke deals.
  • Comfortable working cross-functionally with sales, supply, and product teams, and able to thrive in a remote, fast-moving startup environment.

📝 Tips for Applying to Supercritical

1

Highlight specific examples of how you've developed differentiated positioning and win themes for complex, competitive deals (e.g., RFPs or multi-stakeholder sales).

2

Showcase your ability to bridge technical and commercial language—mention any experience with carbon removal, climate science, or sustainability topics.

3

Demonstrate your cross-functional collaboration skills by describing a project where you aligned sales, product, and marketing to drive a key outcome.

4

Tailor your resume and cover letter to emphasize results: e.g., win rates, revenue influenced, or project acquisition metrics.

5

Research Supercritical's current project portfolio and enterprise clients (e.g., from their website or news) and reference how your skills could address specific marketplace challenges.

✉️ What to Emphasize in Your Cover Letter

["Your understanding of Supercritical's two-sided marketplace and the unique challenge of positioning both to enterprise buyers and carbon removal projects.", 'Specific experience crafting narratives for long, complex sales cycles and competitive processes like RFPs.', 'Your ability to work across teams (sales, supply, product) and your comfort with technical/scientific content.', 'Your passion for climate impact and how this role aligns with your career goals.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Supercritical's blog and case studies to understand their current messaging and client success stories.
  • → Review their project portfolio and note the types of carbon removal technologies they work with (e.g., direct air capture, biochar, enhanced weathering).
  • → Research competitors like Climeworks, Carbon Engineering, or Puro.earth to understand the competitive landscape.
  • → Look into recent news about carbon removal policy or market trends (e.g., voluntary carbon market integrity initiatives) to show industry awareness.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach positioning a carbon removal project to an enterprise buyer versus a project developer?
2 Describe a time you developed a competitive win theme for a multi-million-dollar deal. What was your process?
3 How do you ensure technical accuracy in marketing materials when working with climate scientists?
4 What metrics would you use to measure the success of your go-to-market materials on both sides of the marketplace?
5 How would you differentiate Supercritical from other carbon removal platforms in a supply-constrained market?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't address the two-sided marketplace or the specific challenges of carbon removal.
  • Overemphasizing consumer marketing experience without demonstrating B2B, long-cycle sales expertise.
  • Failing to show understanding of the technical aspects of carbon removal or the regulatory environment.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Supercritical!

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