Application Guide
How to Apply for Product Marketing Manager
at Kaluza
🏢 About Kaluza
Kaluza is a UK-based intelligent energy software platform that helps energy suppliers accelerate decarbonization through smart, flexible technologies. Unlike traditional energy companies, Kaluza operates at the intersection of technology and sustainability, empowering utilities to manage distributed energy resources like electric vehicles and smart home devices. Working here means contributing directly to the clean energy transition in a fast-paced, scale-up environment.
About This Role
As Product Marketing Manager at Kaluza, you'll own the 'Why Flex' value proposition, translating complex energy concepts like V2G and smart charging into compelling business benefits for C-suite stakeholders. You'll spend significant time engaging directly with prospects and analysts to gather market insights, then use those insights to position Kaluza as the premier choice in the competitive global energy software landscape. This role directly impacts commercial success by leading high-stakes RFPs and partnering with Business Development and Product teams.
💡 A Day in the Life
Your day might start by analyzing competitive intelligence to refine Kaluza's positioning, then collaborating with Product teams to understand new feature developments. You'd spend midday crafting a value proposition for an upcoming RFP, using AI tools to research and refine messaging. The afternoon could involve a customer interview to gather insights about market needs, followed by partnering with Business Development to prepare for a high-stakes client presentation on 'Why Flex' benefits.
🚀 Application Tools
🎯 Who Kaluza Is Looking For
- Has thrived in scale-up environments, specifically building marketing processes from scratch and adapting quickly to shifting priorities in fast-growing companies
- Demonstrates proven ability to simplify complex B2B SaaS or energy concepts into benefit-led narratives, with portfolio examples showing transformation from technical features to business value
- Actively champions AI tools for workflow automation and content creation, with specific examples of how they've used AI to improve marketing output quality and efficiency
- Possesses deep customer engagement experience, particularly with C-suite stakeholders in energy or technology sectors, and enjoys 'field work' talking directly to prospects
📝 Tips for Applying to Kaluza
Create a portfolio piece specifically for Kaluza: Take one of their complex concepts (like V2G or energy trading) and show how you'd translate it into a simple, benefit-led narrative for C-suite stakeholders
Quantify your scale-up experience: Instead of just saying 'worked at a scale-up,' provide specific metrics about processes you built, how you handled rapid priority shifts, and the business impact of your work
Demonstrate AI-savviness: Mention specific AI tools you use (like ChatGPT for content ideation, Midjourney for visuals, or automation platforms) and how they've improved your workflow efficiency and output quality
Show field engagement experience: Detail specific examples of talking directly to prospects, customers, or analysts, and how those conversations shaped your marketing strategy
Tailor your 'Why Kaluza' answer: Connect your experience directly to their mission of empowering energy suppliers to drive decarbonization, showing you understand their unique position in the energy-tech space
✉️ What to Emphasize in Your Cover Letter
['Your experience translating complex energy or B2B SaaS concepts into simple business benefits, with a specific example relevant to V2G, smart charging, or energy trading', "How you've thrived in scale-up environments, including building processes from scratch and adapting to rapid priority changes", 'Your approach to customer-centric engagement, particularly with C-suite stakeholders, and how you gather insights directly from the field', 'Examples of how you use AI tools to automate workflows and improve marketing output quality in your current role']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Kaluza's specific technology offerings, particularly their 'Why Flex' value proposition and how they enable V2G, smart charging, and energy trading
- → The competitive landscape for energy software platforms, including who Kaluza's main competitors are and what differentiates their approach
- → Recent news about Kaluza's partnerships with energy suppliers and their impact on decarbonization efforts
- → The regulatory environment for flexible energy technologies in the UK and globally, and how this affects Kaluza's market positioning
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Using generic marketing language without connecting it specifically to energy technology or B2B SaaS complexity - Kaluza needs someone who can simplify technical energy concepts
- Focusing only on large corporate experience without demonstrating adaptability to scale-up environments and building processes from scratch
- Mentioning AI tools superficially without providing concrete examples of how you've used them to improve workflow efficiency and output quality
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!