Application Guide
How to Apply for Product Marketing Director, Sustainability Solutions
at Workiva
🏢 About Workiva
Workiva specializes in streamlining integrated ESG reporting, helping organizations achieve transparent climate impact measurement and regulatory compliance through their platform. What makes Workiva unique is their focus on connecting sustainability data across finance, operations, and compliance functions, creating a unified reporting ecosystem rather than isolated sustainability tools. Someone might want to work there to be at the intersection of sustainability regulation, corporate transparency, and SaaS technology during a critical period of ESG reporting evolution.
About This Role
This Product Marketing Director role involves defining and evolving the go-to-market strategy for Workiva's sustainability solutions, specifically aligning customer ESG reporting needs with regulatory drivers like SEC climate disclosure rules and CSRD. The role is impactful because you'll shape how enterprises adopt sustainability reporting technology, directly influencing Workiva's positioning against competitors like Persefoni, Watershed, and traditional ERP vendors expanding into ESG. You'll bridge product development with sales enablement for sustainability, carbon accounting, and adjacent platform capabilities.
💡 A Day in the Life
A typical day might involve analyzing competitive moves in the ESG reporting space, collaborating with product management on how upcoming regulatory changes affect feature prioritization, and developing sales enablement materials that help account executives address specific sustainability stakeholder objections. You'd likely spend time synthesizing customer research from sustainability managers and finance controllers to refine solution messaging across different buyer personas.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Has 10+ years in B2B SaaS product marketing with specific experience in sustainability/ESG technology, carbon accounting software, or adjacent regulatory compliance platforms
- Deeply understands sustainability buyer personas (Chief Sustainability Officers, ESG reporting managers, finance controllers involved in ESG) and competitive dynamics between specialized ESG platforms vs. integrated suites
- Has proven experience translating regulatory insights (like SEC climate rules, EU CSRD, TCFD) into product roadmap influence and GTM strategies
- Can demonstrate experience supporting enterprise sales channels with sustainability solution positioning, objection handling, and sales enablement materials
📝 Tips for Applying to Workiva
Highlight specific experience with ESG reporting platforms, carbon accounting software, or sustainability management systems - name competitors you've worked with or against
Quantify your impact on GTM strategies for sustainability-related SaaS products, especially around regulatory-driven adoption cycles
Demonstrate understanding of Workiva's platform approach by mentioning how you'd position their integrated ESG reporting against point solutions
Include examples of collaborating with product teams on sustainability feature prioritization based on regulatory timelines
Show familiarity with Workiva's existing sustainability solutions by referencing their ESG reporting, carbon accounting, or assurance workflow capabilities
✉️ What to Emphasize in Your Cover Letter
['Your specific experience with sustainability/ESG technology GTM strategies and how they differ from general SaaS marketing', 'Examples of translating regulatory requirements (SEC, CSRD, TCFD) into product positioning and sales enablement', "How you've previously aligned product marketing with product management on sustainability feature roadmaps", 'Your approach to differentiating integrated ESG platforms versus specialized point solutions in competitive landscapes']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Workiva's existing sustainability solutions page and customer case studies to understand their current positioning
- → Recent Workiva earnings calls or investor presentations discussing sustainability solution growth
- → Competitive landscape for ESG reporting platforms (Workiva vs. Diligent vs. SAP vs. specialized tools)
- → Current regulatory developments affecting ESG reporting (SEC climate rules, EU CSRD implementation timelines)
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Generic SaaS marketing experience without specific sustainability/ESG technology context
- Focusing only on marketing theory without examples of supporting enterprise sales channels
- Treating sustainability as a general corporate social responsibility topic rather than a specific regulatory-driven software category
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!