Product Marketing Director, Sustainability Solutions

• Define and evolve the GTM strategy for Workiva's sustainability solutions, aligning customer needs, regulatory drivers, and business priorities
• Lead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholders
• Develop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilities
• Partner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impact

This role drives the go-to-market strategy for sustainability solutions that help organizations navigate regulatory requirements and implement carbon accounting practices, contributing to broader environmental sustainability efforts.

• Bachelor's Degree in marketing or related field
• 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
• B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
• Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics

• Salary range in the US: $154,000.00 - $250,000.00
• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package
• Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment

Workiva provides SaaS solutions, including sustainability and carbon accounting platforms, to help organizations with regulatory compliance and business operations. The company emphasizes security, privacy, and flexible work arrangements.