Product Marketing Director, Financial Services - EMEA

Core responsibilities:

• Create and execute GTM strategies for Workiva's industry platforms in EMEA, tailoring approaches to the specific regulatory and competitive needs of banking, insurance, and investments
• Lead regional platform launches, defining sector-specific messaging and coordinating cross-functional teams for maximum market impact
• Craft differentiated positioning and messaging based on EMEA industry dynamics, buyer personas, and competitive intelligence
• Influence and own pricing and packaging strategies for industry solutions in EMEA to align with regional value and growth goals

This role creates positive change by developing tailored solutions for EMEA financial markets that address real-world regulatory and operational challenges, while elevating Workiva's credibility and accelerating deal cycles across multiple countries.

Required qualifications:

• Bachelor's Degree in marketing or related field
• 10+ years of experience in Product Marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
• B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
• Industry experience in the financial services sector, such as banking, insurance, or investment management

No specific benefits, compensation, or perks mentioned in the job description.

Workiva is an Equal Opportunity Employer that values diversity of backgrounds, beliefs, and interests, recognizing diversity as an important source of intellectual thought, varied perspective, and innovation.