Product Marketer, Growth

• Own the conversion engine that turns interest into appointments across Zero Homes' website and mobile app.
• Lead optimization of the digital customer journey from ad click to booked appointment, running a testing roadmap to compound conversion.
• Support strategic launches (new product categories, state expansions, utility programs, app features) by creating landing pages, in-app moments, and market-specific content.
• Define and own funnel metrics (visit-to-appointment conversion rate, cost per booked appointment, landing page win rate) and report progress weekly.

This role directly accelerates residential electrification, reducing carbon emissions from US homes (20% of climate emissions) by making the process fast, easy, and affordable for homeowners.

• 7–10 years of product marketing and/or growth experience, ideally at a high-growth B2C company.
• Hands-on experience owning a DTC website and conversion funnel with measurable impacts.
• Strong testing instincts: designed and shipped A/B and multivariate tests across creative, pages, offers, and pricing.
• Comfort with attribution and funnel analytics (cohorts, incrementality, channel mix).

Compensation and perks not specified in the posting. Zero Homes is building a world-class consumer experience and values inclusive hiring.

Zero Homes' mission is to electrify the world’s homes for healthy and sustainable living, bridging the gap between digital and physical to make electrification fast, easy, and affordable for homeowners, contractors, and utilities.