Application Guide
How to Apply for Producer / Editor – Short-Form Social Video (North Carolina-based)
at Siembra NC
🏢 About Siembra NC
Siembra NC is a grassroots organization uniquely focused on building community power and advancing economic justice in North Carolina through storytelling. Their Make NC Work project centers the voices of working people, small businesses, and communities fighting for dignity and fairness, making this role ideal for someone passionate about social change through media.
About This Role
This Producer/Editor role involves creating short-form social videos (TikTok, Reels, YouTube Shorts) that amplify the stories of North Carolinians in the Make NC Work campaign. You'll pitch ideas, travel across the state for shoots, and edit content with strong storytelling and platform-specific tailoring, directly contributing to community organizing and advocacy efforts.
💡 A Day in the Life
A typical day might start with reviewing performance metrics from yesterday's video posts, then traveling to a shoot location in North Carolina to film interviews and b-roll for an upcoming campaign. After the shoot, you'd return to edit the footage in Adobe Premiere, adding text overlays and motion graphics tailored for TikTok and Reels, while coordinating logistics for the next day's field production.
🚀 Application Tools
🎯 Who Siembra NC Is Looking For
- Has 2+ years of professional experience specifically creating short-form social video content with proven success on TikTok, Reels, or YouTube Shorts
- Is a skilled shooter who can independently handle field production logistics, camera setup, lighting, and sound for interviews and b-roll
- Is highly organized and self-directed, capable of managing multiple video projects with tight deadlines while traveling regularly across North Carolina
- Has strong Adobe Premiere editing skills with experience adding text overlays, motion graphics, and sound design for social platforms
📝 Tips for Applying to Siembra NC
Include specific metrics from your short-form video work (views, completion rates, shares) in your resume or portfolio
Create a portfolio reel showing before/after examples of how you've tailored the same content for different platforms (TikTok vs Reels vs Shorts)
Demonstrate your North Carolina knowledge by mentioning specific communities or issues relevant to Make NC Work's mission
Show your field production independence by detailing how you've managed logistics for shoots (locations, schedules, equipment)
Highlight any experience with grassroots organizations or social justice storytelling in your application materials
✉️ What to Emphasize in Your Cover Letter
["Explain why Siembra NC's mission of building community power in North Carolina resonates with you personally", "Provide specific examples of short-form videos you've produced that drove engagement or told compelling human stories", 'Describe your experience managing field production logistics and traveling for shoots', 'Mention your ability to track performance metrics and adapt content based on platform analytics']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Watch existing Make NC Work content across platforms to understand their storytelling style and tone
- → Research Siembra NC's recent campaigns and community organizing efforts in North Carolina
- → Look into the specific economic justice issues facing North Carolina workers and small businesses
- → Review the organization's social media presence to understand what content performs well
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a portfolio with only long-form content and no examples of short-form social video work
- Failing to demonstrate specific experience with Adobe Premiere editing for social platforms
- Not showing understanding of or alignment with Siembra NC's grassroots, community-power building mission
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!