Principal Product Manager, Growth

• Define the lifecycle and conversion product strategy across consumer surfaces and directly execute improvements to sign-up, first-use flows, and intent pathways.
• Architect the activation model (states, signals, behaviors) and translate it into shipped onboarding, guidance, and personalization features.
• Design and evolve engagement loops that drive early habit formation and long-term retention, tuning both product surfaces and lifecycle channels.
• Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers that restore momentum.
• Lead the experimentation tooling and plans, crafting hypotheses, defining instrumentation, running high-velocity tests, and driving systematic rollout of successful patterns.
• Conduct deep funnel analysis, synthesize insight, and identify leverage points that inform both roadmap priorities and continuous optimization work.
• Partner closely with engineering, design, analytics, and marketing growth to align on KPIs, coordinate execution, and ensure cohesive lifecycle experiences across channels.
• Communicate strategy, insights, tradeoffs, and outcomes with clarity, precision, and high signal to stakeholders and senior leadership.

This role drives the adoption of sustainable home solutions by optimizing user growth and engagement, contributing to GoodLeap's mission of making sustainable technologies more accessible and affordable, which has already facilitated over $27 billion in financing for sustainable solutions since 2018.

• 8–12+ years of product management experience with deep expertise in growth, activation, lifecycle, or conversion optimization.
• A track record of driving measurable outcomes, pairing strong product intuition with hands-on experimentation and analysis.
• Fluency in growth frameworks, funnel instrumentation, segmentation, and behavioral analytics.
• Ability to simplify complex systems, bring clarity to ambiguity, and influence partners across product, engineering, data, design, and marketing.
• High-signal communication: concise, structured, and calibrated for leadership.
• Experience in consumer applications, fintech, home management, marketplaces, or trust-centric consumer products.
• Familiarity with personalization systems, recommendation engines, or predictive models.
• Comfort running self-serve analyses (SQL or similar).

No specific benefits, compensation, or perks mentioned in the job description.

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, such as solar panels, batteries, and energy-efficient home improvements, making them more affordable and accessible. It also supports the nonprofit GivePower, which provides life-saving water and clean electricity systems globally.