Application Guide

How to Apply for PR & Communications Specialist

at Polestar

🏢 About Polestar

Polestar is a Swedish electric performance car brand founded by Volvo Cars and Geely Holding, known for its commitment to sustainability, progressive design, and uncompromised electric performance. Working at Polestar means contributing to the future of mobility while being part of a brand that challenges conventions in the automotive industry through innovation and transparency.

About This Role

As PR & Communications Specialist for Polestar Norway, you'll execute PR strategies to enhance brand visibility and reputation in the Norwegian market through media relations, content creation, and digital channel management. Your work directly supports Polestar's mission to drive society forward with electric performance while ensuring consistent brand messaging across all communications touchpoints.

💡 A Day in the Life

A typical day might involve drafting press materials in Norwegian for local media, coordinating with Polestar's global communications team on brand messaging, analyzing media coverage metrics from recent campaigns, and collaborating with the Customer Experience team on Facebook community engagement. You'll likely spend time developing relationships with Norwegian automotive journalists while ensuring all communications align with Polestar's progressive brand identity.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Polestar Is Looking For

  • A strategic communicator with 3+ years of PR/communications experience, ideally in automotive or tech sectors, who can demonstrate successful media relationship building
  • A bilingual professional fluent in both Norwegian and English with exceptional writing skills tailored for digital platforms, press materials, and social media
  • Someone with hands-on experience using CMS, email marketing tools, and social media platforms (especially Facebook community management)
  • A creative storyteller who understands how to align PR campaigns with Polestar's brand values of innovation, sustainability, and performance

📝 Tips for Applying to Polestar

1

Highlight specific examples of PR campaigns you've led in the Norwegian market, especially those involving automotive, tech, or sustainability topics

2

Demonstrate your bilingual capabilities by preparing application materials in both Norwegian and English, showing cultural understanding of the local market

3

Include metrics in your resume showing how your PR efforts increased brand visibility or media coverage (e.g., 'increased media mentions by X%')

4

Showcase your experience with content management systems and digital tools by mentioning specific platforms you've used (e.g., WordPress, HubSpot, Mailchimp)

5

Reference Polestar's recent Norwegian market initiatives or campaigns to show you've done your homework on their local presence

✉️ What to Emphasize in Your Cover Letter

["Your experience building media relationships specifically in Norway and how you'd leverage those for Polestar's benefit", "Examples of how you've maintained brand consistency across multiple communication channels in previous roles", 'Your understanding of the Norwegian EV market and how Polestar differentiates itself from competitors like Tesla and traditional automakers', "Specific ideas for PR campaigns that align with Polestar's values of innovation and sustainability in the Norwegian context"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Polestar's current market position in Norway compared to competitors like Tesla, Audi e-tron, and Mercedes EQ
  • → Recent Norwegian media coverage about Polestar (both positive and negative) to understand current perceptions
  • → Polestar's sustainability initiatives and how they're communicated in Scandinavian markets
  • → The specific features and messaging of Polestar's current vehicle lineup (Polestar 2, Polestar 3, etc.) in the Norwegian context

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach building media relationships for an electric performance car brand in the competitive Norwegian automotive market?
2 Describe a PR campaign you've managed from conception to analysis, including how you measured its impact
3 How would you handle a situation where Polestar receives negative press coverage in Norway regarding electric vehicle performance or sustainability claims?
4 What strategies would you use to ensure brand consistency across press materials, website content, and social media channels?
5 How would you collaborate with the Customer Experience team to manage Polestar's Facebook community in Norway?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting generic PR examples without specific Norwegian market context or automotive/tech industry relevance
  • Failing to demonstrate bilingual capabilities or understanding of Norwegian media landscape
  • Not showing familiarity with digital tools mentioned in the job description (CMS, email marketing platforms, social media management)
  • Presenting yourself as purely tactical rather than strategic in your approach to communications and PR

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Polestar!

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