Power and Technology Growth Marketing Director

Responsibilities

• Own the global growth marketing strategy for Power and Technology, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances.
• Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR).
• Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals.
• Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance.

This role enables companies and governments to make confident decisions for the transition to a sustainable future by providing reliable data and analytics for the renewables, energy, and natural resources industries.

• Extensive B2B marketing experience, including in a global growth, demand gen, customer marketing or performance marketing leadership role.
• Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and all channels (digital and events).
• Deep familiarity with marketing analytics and automation platforms (e.g. Salesforce, Pardot, Dreamdata, Supermetrics, etc.).
• Experience in adopting AI, leveraging intent data, to enable pipeline creation and progression through identification of buying groups and signals (Bombora, 6sense etc).
• Exceptional analytical and problem-solving skills with a test-and-learn mindset.
• Excellent communication, data storytelling and cross-functional collaboration skills.
• Experience working in a global, matrixed organization is a must, to effectively manage stakeholders, leading through ambiguity and change.

No specific benefits, compensation, or perks mentioned in the job description.

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries, providing reliable and actionable insight to help companies and governments lead the transition to a sustainable future.