Application Guide
How to Apply for plus más media Digital Media Senior Associate - Cultural Content Creator (Full Time, Remote)
at Accelerate Change
🏢 About Accelerate Change
plus más media stands out as an award-winning nonprofit digital media venture that authentically serves over 6 million U.S. Latinos through culturally relevant content. Unlike generic media outlets, they combine trusted news, educational tools, and entertainment specifically tailored to Latino communities, making them a unique platform for meaningful impact. Working here means contributing to a mission-driven organization that values cultural authenticity while reaching massive audiences on Instagram, TikTok, and YouTube.
About This Role
This role involves creating culturally resonant content in Spanish and Spanglish across social platforms like Instagram, TikTok, and YouTube Shorts, from research and scripting to on-camera performance and analytics review. You'll adapt timely stories and cultural topics into engaging formats like short-form videos, carousels, and interactive posts, directly influencing how Latino communities consume news and entertainment. Your work will balance journalistic accuracy with creative storytelling to maximize reach and engagement.
💡 A Day in the Life
A typical day might start by monitoring trending topics in U.S. Latino communities and social media platforms, then researching and scripting a short-form video on a cultural story for TikTok or Instagram Reels. You could spend midday filming on-camera segments or producing faceless content, followed by editing and scheduling posts while analyzing metrics from previous content to adjust future storytelling strategies. The day often ends with planning upcoming content based on cultural events or news relevant to Latino audiences.
🚀 Application Tools
🎯 Who Accelerate Change Is Looking For
- A bilingual journalist or storyteller with 2+ years of experience creating digital content specifically for Latino audiences, demonstrated through a portfolio of Spanish/Spanglish social media posts, videos, or articles.
- Someone skilled in investigative research and fact-checking who can translate complex cultural topics into clear, compelling stories for platforms like TikTok and Instagram Reels.
- A versatile content creator comfortable both on-camera as talent and behind the scenes producing faceless formats, with experience analyzing metrics to refine storytelling approaches.
- A cultural insider who understands trending topics within U.S. Latino communities and can create content that feels authentic rather than performative.
📝 Tips for Applying to Accelerate Change
Include links to 3-5 examples of your Spanish or Spanglish social media content (videos, carousels, or posts) that demonstrate cultural storytelling for Latino audiences.
Quantify your impact with metrics like engagement rates, reach, or follower growth from previous cultural content you've created, especially on Instagram, TikTok, or YouTube.
Mention specific Latino cultural topics or trends you've covered (e.g., immigration, identity, music, holidays) and how you adapted them for social media.
Highlight any experience with fact-checking or investigative research related to Latino community issues, even if from volunteer or freelance work.
Note your proficiency with content formats mentioned in the job description (e.g., YouTube Shorts, interactive stories) and any experience as on-camera talent.
✉️ What to Emphasize in Your Cover Letter
["Your passion for serving Latino communities through digital media, with specific examples of cultural topics you've covered or want to cover for plus más media.", 'How your bilingual skills and cultural understanding enable you to create authentic content in Spanish and Spanglish for platforms like TikTok and Instagram.', 'Your ability to balance journalistic integrity (research, fact-checking) with engaging storytelling for social media, citing a past project where you did this successfully.', "Why you're drawn to plus más media's nonprofit mission and how your experience aligns with their award-winning approach to Latino-focused content."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Review plus más media's Instagram, TikTok, and YouTube channels to analyze their content style, tone, and recurring cultural topics (e.g., news, entertainment, community support).
- → Explore their website and press coverage to understand their nonprofit mission, awards, and how they differentiate from other Latino-focused media.
- → Identify 2-3 recent posts or videos from their platforms that you admire and be prepared to discuss how you'd build on similar content.
- → Research the broader media landscape for U.S. Latino audiences to understand plus más media's unique position and potential content gaps.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic portfolio without Spanish/Spanglish examples or content specifically for Latino audiences—this role requires cultural specificity.
- Focusing only on creative storytelling without emphasizing journalistic skills like research and fact-checking, which are key for their trusted news angle.
- Applying with a one-size-fits-all approach; failing to mention plus más media's nonprofit mission or how your goals align with serving Latino communities.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Accelerate Change!