Application Guide

How to Apply for Performance Marketing Manager

at Quilt

🏢 About Quilt

Quilt is revolutionizing home climate systems by developing smart, energy-efficient technology that reduces fossil fuel reliance. Their focus on intuitive design and creating an ecosystem with HVAC partners makes them unique in the sustainable home tech space. Working here means contributing directly to decarbonizing homes while building innovative marketing strategies in a growing industry.

About This Role

This Performance Marketing Manager role is responsible for driving both homeowner (B2C) and HVAC installer (B2B) acquisition across North America through paid channels like CTV, social, and search. You'll have autonomy over significant budgets to test, optimize, and scale campaigns while building reporting infrastructure and collaborating across creative, sales, and partnership teams. The role is impactful because you'll directly fuel Quilt's growth by generating qualified leads and expanding their partner network.

💡 A Day in the Life

A typical day involves analyzing campaign performance across CTV, social, and search channels, adjusting budgets based on real-time data, and collaborating with the creative team on asset optimization. You might spend time developing B2B messaging for HVAC installers, meeting with the partnerships team to understand installer pain points, and building reports that show lead quality and conversion metrics for both audiences.

🚀 Application Tools

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Interview Prep

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🎯 Who Quilt Is Looking For

  • Has 5+ years managing six-figure performance marketing budgets across search, paid social, and ideally CTV
  • Possesses experience with both B2C and B2B acquisition, particularly for considered purchases with longer sales cycles (home improvement, HVAC, energy, or automotive)
  • Can demonstrate ability to scale campaigns efficiently while maintaining lead quality and ROI
  • Understands how to translate partner insights into effective B2B messaging and creative

📝 Tips for Applying to Quilt

1

Quantify your experience with six-figure budgets - specify exact amounts managed and ROI achieved in previous roles

2

Highlight specific examples of managing dual-audience campaigns (B2C and B2B) in your resume, especially for considered purchases

3

Mention any CTV campaign experience prominently, as this is called out as an ideal qualification

4

Research Quilt's current marketing channels and suggest one specific idea for improving their partner acquisition in your cover letter

5

Prepare to discuss how you've optimized multi-step funnels for higher-ticket items, as this is central to their homeowner acquisition

✉️ What to Emphasize in Your Cover Letter

["Demonstrate understanding of Quilt's dual audience challenge (homeowners and HVAC installers) and how you've managed similar complex acquisition funnels", 'Highlight specific experience with considered purchases and longer decision cycles, explaining how you build trust and education into campaigns', "Show how you've collaborated with partnership/sales teams to translate business insights into performance marketing strategies", 'Mention one concrete idea for scaling their partner referral program or CTV campaigns based on your experience']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Quilt's current marketing channels - analyze their social media presence, search ads, and any visible CTV or partner referral programs
  • → Research the HVAC installation industry and common pain points for installers to understand the B2B audience better
  • → Look into smart home climate competitors and how they approach performance marketing for considered purchases
  • → Understand Quilt's sustainability mission and how it differentiates them in the home improvement market

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you allocate a six-figure monthly budget across CTV, paid social, and search for both homeowner and installer acquisition?
2 Describe your experience building reporting infrastructure to track performance across multiple audiences and channels
3 How do you approach creative briefs for considered purchases where education and trust-building are crucial?
4 What strategies have you used to improve lead quality while scaling acquisition volume?
5 How would you work with the partnerships team to understand what drives HVAC installer decisions and translate that into campaigns?
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⚠️ Common Mistakes to Avoid

  • Focusing only on B2C or only on B2B experience without demonstrating dual-audience fluency
  • Presenting generic performance marketing metrics without context for considered purchases or higher-ticket items
  • Failing to show understanding of longer sales cycles and how marketing supports multi-step decision processes

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Quilt!

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