Performance Marketing Manager

Drive homeowner demand across North America

• Scale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner network
• Test, optimize, and scale what's working — you'll have the budget and creative assets to move fast
• Launch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystem
• Support adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learnings

Build our partner acquisition engine

• Attract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels
• Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customers
• Work closely with our partnerships team to understand what drives partner decisions and translate that into performance campaigns

Own the strategy and the results

• Manage significant paid media investment with full autonomy to allocate across channels based on performance
• Build the reporting infrastructure to show what's working (and what's not) across both audiences
• Collaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic bets

Every homeowner lead you generate is a potential household moving off natural gas. Every partner you attract is an HVAC business that will install hundreds of heat pumps over their lifetime with Quilt. Your campaigns will directly drive the adoption curve needed to convert 100 million U.S. homes to heat pumps by 2050.

• Experienced growth marketer with 5+ years driving performance across search, paid social, and ideally CTV. You've managed six-figure budgets and know how to scale efficiently
• Bonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matter
• Dual audience fluent — you’ve done both B2C and B2B acquisition and can context-switch between them
• Creative collaborator who can brief designers and work with creators, not just optimize existing ads
• Builder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environments
• Mission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicorn

The annual anticipated base salary range for U.S. candidates for this role is $140,000 - $180,000, depending on location. In addition to base salary, Quilt also offers meaningful equity and top-tier benefits. Employees in this position are also eligible to participate in Quilt’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.

Quilt is the smartest way to heat and cool your home. Our mission is to move humanity off fossil fuels in the home. We're not just another climate tech company — we're building products people actually want in every room of their house.