Application Guide

How to Apply for Performance Marketing Manager

at Freedom Solar Power

🏢 About Freedom Solar Power

Freedom Solar Power is a leading solar solutions provider focused on making renewable energy accessible and cost-effective across Texas, Colorado, Florida, Virginia, and North Carolina. The company stands out for its integrated approach to residential energy solutions, offering not just solar panels but also HVAC, generators, and home battery services. Working here means contributing directly to reducing carbon footprints while being part of a growth-focused team in the competitive renewable energy market.

About This Role

As Performance Marketing Manager at Freedom Solar Power, you'll own the entire paid media portfolio strategy to generate consistent, high-quality leads for residential solar, HVAC, generator, and home battery services. This role is impactful because you'll directly drive the company's customer acquisition pipeline through strategic channel testing, agency management, and cross-functional optimization with Sales, Brand, and web teams. You'll be accountable for lead volume, budget efficiency, and unlocking scalable growth channels in a rapidly evolving renewable energy market.

💡 A Day in the Life

A typical day involves analyzing previous day's campaign performance across Google Ads and Meta platforms, adjusting bids and targeting based on lead quality data, meeting with the digital agency to review progress against weekly targets, and collaborating with the Sales team to optimize lead handoff processes. You might also be developing A/B tests for new ad creative, analyzing regional performance differences across Texas, Colorado, Florida, Virginia, and North Carolina, and preparing budget reports that tie lead volume to CAC targets.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Freedom Solar Power Is Looking For

  • Has 6+ years of hands-on B2C performance marketing experience specifically focused on direct-response lead generation (not just brand awareness)
  • Can demonstrate proven experience managing significant paid media budgets with accountability for lead volume and CAC targets in competitive markets
  • Possesses expert-level analytical skills with deep, hands-on experience in Google Ads (Search, PMax) and Meta Ads platforms, plus comfort with GA4 and spreadsheets
  • Has experience managing digital agencies while maintaining strategic control and owns structured testing roadmaps for both digital and offline channels

📝 Tips for Applying to Freedom Solar Power

1

Quantify your lead generation impact: Include specific metrics like lead volume managed, CAC reductions achieved, and budget sizes you've handled in previous B2C roles

2

Highlight renewable energy or home services experience: If you have experience in solar, HVAC, or related industries, emphasize this; if not, show how your skills transfer to residential services marketing

3

Demonstrate multi-channel expertise: Specifically mention Google Ads (Search and PMax) and Meta Ads experience, and describe how you've tested new channels

4

Show agency management skills: Detail how you've successfully managed digital agencies while maintaining strategic ownership and accountability

5

Tailor to Freedom Solar's multi-state presence: Mention how you'd approach regional targeting across Texas, Colorado, Florida, Virginia, and North Carolina

✉️ What to Emphasize in Your Cover Letter

["Your direct-response lead generation expertise in B2C markets, specifically how you've driven quality leads (not just clicks)", 'Experience managing significant paid media budgets with accountability for both lead volume and CAC targets', "How you've successfully partnered with Sales teams to optimize conversion funnels and improve lead capture rates", 'Your approach to developing structured testing roadmaps for both digital and offline channels to unlock scalable growth']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Freedom Solar's service areas and how they market differently in Texas vs. Colorado vs. Florida (check their website for regional content)
  • → Current solar/HVAC market trends in their operating states, particularly any regulatory or incentive changes
  • → Their current digital presence: analyze their Google Ads, Meta ads, and website conversion paths
  • → Competitors in the residential solar space and how their marketing approaches differ

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would develop a testing roadmap for new channels specific to residential solar/HVAC/generator services
2 Describe your experience managing digital agencies while maintaining strategic control and accountability for results
3 How would you optimize audience targeting and ad creative for Freedom Solar's multi-state presence across different regulatory environments?
4 What metrics would you prioritize when reporting on lead volume and budget performance to stakeholders?
5 How have you partnered with Sales teams in the past to improve conversion funnel performance and lead quality?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on brand marketing metrics without demonstrating direct-response lead generation experience
  • Being vague about budget management - not specifying actual budget sizes or CAC targets you've been accountable for
  • Claiming Google Ads/Meta expertise without specific examples of Search, PMax, or lead generation campaign management

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Freedom Solar Power!

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