Performance Marketing Manager

• Own the performance and strategy of the entire paid media portfolio to generate a consistent, high-quality pipeline of leads for residential solar, HVAC, generator, and home battery services.
• Manage the digital agency, strategically test new channels (online and offline), and own lead volume and budget reporting.
• Develop and execute a structured testing roadmap to unlock new, scalable growth channels through digital and offline experiments.
• Partner with Sales, Brand, and web teams to optimize audience targeting, ad creative, and conversion funnel for improved lead capture rates.

This role contributes to the solar and alternative energy revolution by enabling customers to live more powerfully through clean, affordable, and reliable energy from the sun, reducing reliance on fossil fuels and promoting environmental sustainability.

• 6+ years of hands-on B2C performance marketing experience with a focus on direct-response lead generation.
• Proven track record of managing significant paid media budgets and being accountable for lead volume and Customer Acquisition Cost (CAC) targets.
• Expert-level analytical skills with comfort in spreadsheets and analytics platforms like Google Analytics GA4.
• Deep, hands-on experience with Google Ads (Search, PMax) and Meta Ads platforms, plus excellent project management and communication skills.

Competitive Pay with weekly pay dates, Comprehensive Health Coverage (Medical, Dental, Vision), 401(k) with employer matching, Employee Assistance Program & 100% Company-Sponsored Short-Term Disability, Generous Paid Time Off (Three weeks PTO + 8 paid holidays), and a culture of growth with upward mobility for high performers.

Freedom Solar Power is one of the largest and fastest-growing solar installation companies in the United States, founded in Austin in 2007, with a mission to enable customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun.