Application Guide

How to Apply for Paid Social Specialist

at Trek Bicycle Corp (Australia)

🏢 About Trek Bicycle Corp (Australia)

Trek Bicycle Corp is a global leader in cycling innovation, committed to revolutionizing cycling for a sustainable future through diverse, empowered teams. Working for their Australian branch from India offers a unique opportunity to blend international market exposure with Trek's mission-driven culture focused on environmental impact and community engagement through cycling.

About This Role

As a Paid Social Specialist, you'll lead paid social strategy and execution across multiple international markets for Trek Bicycle Corp, adapting campaigns to local cultures and languages while driving both e-commerce and in-store sales. This role is impactful because you'll directly contribute to Trek's global growth by creating culturally-relevant campaigns that resonate with diverse cycling communities worldwide.

💡 A Day in the Life

A typical day involves analyzing campaign performance across multiple international markets using GA4 dashboards, optimizing bids and audiences based on real-time data, collaborating with local market teams to adapt creative assets, and planning A/B tests to improve cost efficiency. You'll balance strategic planning for upcoming campaigns with hands-on execution and performance monitoring across different time zones.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Trek Bicycle Corp (Australia)

Interview Prep

Practice questions for this role

🎯 Who Trek Bicycle Corp (Australia) Is Looking For

  • Has 8+ years of hands-on experience managing paid social campaigns across platforms like Meta, TikTok, and locally-specific channels in international markets
  • Demonstrates proven success integrating paid social with broader brand strategy, showing how campaigns contributed to business objectives
  • Possesses deep expertise in GA4, including creating custom dashboards and developing audiences from analytics data
  • Shows experience adapting campaigns to local market nuances, including language, cultural references, and platform preferences

📝 Tips for Applying to Trek Bicycle Corp (Australia)

1

Highlight specific examples of managing paid social for international markets, particularly mentioning any experience with Australian or APAC markets

2

Quantify your impact on e-commerce and in-store sales in previous roles, using specific metrics like ROAS, conversion rates, or sales lift

3

Demonstrate your understanding of Trek's sustainability mission by suggesting how paid social could promote their environmental initiatives

4

Showcase your experience with locally-specific social platforms relevant to Trek's target markets (beyond just Meta/Google)

5

Include a portfolio or case studies showing culturally-adapted campaigns, especially if you've worked with sports/outdoor brands

✉️ What to Emphasize in Your Cover Letter

["Your experience managing paid social across multiple international markets and how you've adapted strategies to local cultures", "Specific examples of how you've used data from GA4 and other analytics to optimize campaigns and drive sales growth", "Your understanding of Trek's mission to revolutionize cycling for sustainability and how paid social can support this", 'Your ability to balance global brand consistency with local market customization in campaign execution']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Trek's sustainability initiatives and how they're communicated across different markets
  • → The cycling culture and popular social platforms in Australia and other key Trek markets
  • → Trek's current social media presence and paid social campaigns across different regions
  • → The company's recent business goals and how they've evolved their digital strategy

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would adapt a paid social campaign for the Australian market versus other international markets Trek operates in
2 How do you measure the impact of paid social on both e-commerce and in-store sales, and what metrics would you prioritize for Trek?
3 Describe a time you had to adjust a campaign strategy based on local cultural nuances or platform preferences
4 How would you integrate Trek's sustainability mission into paid social campaigns without compromising performance?
5 What's your approach to testing and experimentation in paid social, and how do you determine statistical significance?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on Meta/Google experience without showing knowledge of locally-specific platforms in international markets
  • Presenting generic campaign examples without cultural adaptation or localization specifics
  • Failing to demonstrate how paid social integrates with broader brand strategy and business objectives

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Trek Bicycle Corp (Australia)!

← Back to Job Listing Apply Now →