Paid Social Specialist

• Lead the charge in owning and managing paid social accounts for multiple international markets. Craft innovative strategies and execute day-to-day operations that elevate our online presence
• Planning and execution of local campaigns in alignment with the markets' broader business goals
• Implement advertising campaigns that capture the essence of our brand and drive both e-commerce and in-store sales. Experiment, test, and analyze data to make statistically significant improvements that fuel cost-efficient growth
• Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels

This role helps change the world by getting more people on bikes through effective paid social marketing that drives awareness and sales for Trek's bicycle products.

• 8+ years of experience running paid social campaigns, ideally across multiple platforms and markets
• Proven understanding and success of managing paid social campaigns as part of a wider brand strategy
• Ability to manage time and priorities in alignment with the business goals
• Comprehensive understanding of digital advertising metrics and experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development

• Flexible and fun company culture that values people, purpose, and performance
• A leadership team that supports autonomy and innovation
• A company that believes work should be fun, fulfilling, and impactful
• Trek is recognized as a great workplace with multiple Fortune rankings and Great Place To Work certifications

Trek builds only products they love, provides incredible hospitality to customers, and changes the world by getting more people on bikes. They create an awesome workplace with amazing benefits for all employees.