Application Guide

How to Apply for Paid Social Analytics and Tagging Specialist

at Trek Bicycle Corp (Australia)

🏢 About Trek Bicycle Corp (Australia)

Trek Bicycle Corp is revolutionizing cycling with a focus on sustainability and empowering diverse teams globally. Working for their Australian branch from India offers a unique opportunity to impact international markets while being part of a mission-driven company that values innovation in both product development and marketing approaches.

About This Role

This role involves leading paid social strategy across multiple international markets while owning the technical implementation of tracking through GTM and GA4. You'll directly influence Trek's global digital marketing performance by optimizing campaigns for local cultural nuances and ensuring accurate data collection for all digital channels.

💡 A Day in the Life

A typical day involves reviewing campaign performance across different time zones, adjusting bids and audiences based on real-time data, implementing new tracking tags in GTM, and collaborating with international marketing teams to adapt strategies for local market nuances. You'll split time between hands-on platform management and strategic planning sessions.

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Interview Prep

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🎯 Who Trek Bicycle Corp (Australia) Is Looking For

  • Has 8+ years managing paid social campaigns across platforms like Meta, TikTok, and locally-relevant channels in international markets
  • Possesses 5+ years hands-on experience with Google Tag Manager (containers, triggers, variables) and GA4 implementation including ecommerce tracking
  • Demonstrates ability to adapt strategies for different cultural markets while maintaining alignment with overall business goals
  • Can clearly communicate complex technical tagging setups and campaign performance to both technical and non-technical stakeholders

📝 Tips for Applying to Trek Bicycle Corp (Australia)

1

Highlight specific examples of managing paid social for international markets, particularly mentioning experience with Australian or APAC markets

2

Include measurable results from past campaigns that show impact on awareness, engagement, AND conversion goals

3

Detail your experience with cross-domain tracking implementations and GA4 migration projects

4

Mention any experience with cycling, outdoor, or sustainability-focused brands to show cultural fit

5

Prepare to discuss how you've handled time zone differences when working with international teams

✉️ What to Emphasize in Your Cover Letter

['Your experience managing paid social accounts across multiple international markets simultaneously', 'Specific examples of GTM container management and GA4 configuration for ecommerce tracking', "How you've adapted marketing strategies for local cultural nuances in previous roles", "Your understanding of Trek's sustainability mission and how it relates to digital marketing"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Trek's sustainability initiatives and how they're communicated in different markets
  • → The competitive landscape for bicycles in Australia and other APAC markets
  • → Trek's current digital presence and social media channels across different regions
  • → Recent marketing campaigns or product launches from Trek Bicycle Corp

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would set up tracking for a new international market launch on paid social
2 How do you optimize paid social bids and audiences for both awareness and conversion goals?
3 Describe a time you had to explain complex tagging or analytics data to non-technical stakeholders
4 What locally-specific paid social channels would you consider for the Australian market and why?
5 How would you ensure accurate cross-domain tracking between Trek's various international sites?
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⚠️ Common Mistakes to Avoid

  • Only showing experience with single-market campaigns rather than multiple international markets
  • Vague descriptions of tagging experience without specific GTM/GA4 technical details
  • Focusing only on platform experience without demonstrating understanding of business goals alignment
  • Not preparing examples of working across time zones with international teams

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Trek Bicycle Corp (Australia)!

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