Paid Social Analytics and Tagging Specialist

• Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and optimize campaigns to hit awareness, engagement and conversion goals.
• Own day to day channel management: budgets, pacing, bids, audiences and campaign set up in alignment with each market’s business goals.
• Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels.
• Own GTM containers: Tags, triggers, variables, environments, versioning and QA for all digital marketing channels.
• Configure and maintain GA4 (events, conversions, custom dims/metrics, audiences) and ensure accurate cross-domain/ecommerce tracking.

This role helps change the world by getting more people on bikes through effective digital marketing strategies that drive awareness, consideration, and sales for Trek's products globally.

• 8+ years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy
• 5+ years of experience in tagging and google analytics and google tag management
• Ability to manage time and priorities in alignment with the business goals
• Ability to clearly communicate performance and strategy to team lead or internal stakeholders
• Comprehensive understanding of digital advertising metrics
• Experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development

• Flexible and fun company culture that values people, purpose, and performance
• A leadership team that supports autonomy and innovation
• A company that believes work should be fun, fulfilling, and impactful
• Ranked in Fortune's Best Companies to Work For lists and Great Place To Work-Certified
• Opportunities for wild growth and working with happy, enthusiastic over-achievers

Trek builds only products they love, provides incredible hospitality to customers, and changes the world by getting more people on bikes. They create an awesome workplace with amazing benefits for all employees.