Application Guide

How to Apply for Paid Search Specialist

at Trek Bicycle Corp (Australia)

🏢 About Trek Bicycle Corp (Australia)

Trek Bicycle Corp is revolutionizing cycling with a focus on sustainability and empowering diverse teams globally. Working for their Australia division from India offers a unique opportunity to blend international market expertise with Trek's mission-driven culture that values innovation in both product development and digital marketing strategies.

About This Role

This Paid Search Specialist role involves leading Google Ads strategy across multiple international markets, including Search Ads, Google Shopping, PMAX, and dynamic remarketing. You'll directly impact both e-commerce and in-store sales by creating culturally adapted campaigns that align with Trek's brand essence while driving cost-efficient growth through data-driven optimization.

💡 A Day in the Life

A typical day involves analyzing GA4 dashboards to optimize campaign performance across international markets, adjusting Google Ads strategies based on cultural insights and sales data, and collaborating with global teams to ensure campaigns align with Trek's sustainability mission and local market business goals. You'll regularly test new ad variations and audience segments while monitoring both online conversions and in-store traffic influenced by digital campaigns.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Trek Bicycle Corp (Australia) Is Looking For

  • Has 8+ years of hands-on experience managing complex Google Ads campaigns across multiple international markets, not just single-market expertise
  • Demonstrates proven ability to integrate paid search strategy with broader brand objectives, showing how campaigns support overall business goals
  • Possesses deep technical expertise with GA4 for data analysis, dashboard creation, and audience development specifically for retail/e-commerce
  • Shows experience adapting campaigns to local market nuances, languages, and cultural contexts in international settings

📝 Tips for Applying to Trek Bicycle Corp (Australia)

1

Quantify your 8+ years of experience with specific metrics from international campaigns (e.g., 'Increased ROAS by 35% across 5 APAC markets') rather than just listing years

2

Highlight any experience with cycling, outdoor, or sustainability-focused brands to show alignment with Trek's mission

3

Include examples of how you've adapted campaigns for Australian/APAC markets specifically, as this role supports Trek Australia

4

Demonstrate your GA4 expertise by mentioning specific dashboard types you've built for e-commerce optimization

5

Show how you've balanced brand strategy with performance marketing in previous roles, as Trek emphasizes brand essence alongside sales

✉️ What to Emphasize in Your Cover Letter

['Your experience managing paid search across multiple international markets, especially any APAC/Australia experience', "How you've successfully integrated paid search with broader brand strategy in previous roles", 'Specific examples of adapting campaigns to local market cultures and languages', 'Your approach to balancing e-commerce and in-store sales objectives through digital advertising']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Trek's sustainability initiatives and how they're communicated in different markets
  • → Trek Australia's current digital presence and paid search strategies (analyze their current ads)
  • → The cycling market differences between Australia and other APAC regions Trek operates in
  • → Trek's brand positioning versus competitors in the Australian market

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would structure a Google Shopping campaign for Trek bicycles across multiple international markets
2 How would you adapt PMAX campaigns to reflect cultural differences between Australian and other APAC markets?
3 Describe your process for using GA4 data to optimize paid search campaigns for both online and offline sales
4 How do you ensure paid search campaigns maintain Trek's brand essence while driving performance metrics?
5 What testing frameworks have you implemented for statistically significant improvements in international campaigns?
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⚠️ Common Mistakes to Avoid

  • Focusing only on single-market experience when the role requires multiple international markets
  • Presenting generic paid search knowledge without showing how it integrates with brand strategy
  • Neglecting to address the in-store sales component - this role supports both e-commerce and physical retail

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Trek Bicycle Corp (Australia)!

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