Application Guide
How to Apply for Paid Media Director
at Antenna Group
🏢 About Antenna Group
Antenna Group is a specialized agency uniquely focused on accelerating sustainable innovations, working exclusively with clients in cleantech, health, and real estate to build a clean economy. Unlike generalist agencies, they combine deep sector expertise with performance marketing to drive meaningful environmental and social impact. Working here offers the chance to align your career with purpose while applying cutting-edge paid media strategies to mission-driven B2B companies.
About This Role
As Paid Media Director, you'll lead end-to-end paid media strategy and execution for B2B clients across Antenna's core sectors, owning everything from LinkedIn and META campaigns to programmatic and traditional advertising. This role is impactful because you'll translate complex performance data into compelling narratives that demonstrate how paid media drives both brand awareness and demand generation for sustainable innovations. You'll serve as the performance marketing subject matter expert, directly influencing client success in the clean economy space.
💡 A Day in the Life
A typical day involves analyzing cross-channel performance data from GA4 and platform dashboards, then optimizing live campaigns across LinkedIn, META, and programmatic networks for B2B clients. You'll collaborate with account teams to translate these insights into strategic recommendations, potentially presenting findings to cleantech or health sector clients about how paid media is driving their sustainable innovation goals. The role balances hands-on platform management with high-level strategy development and client relationship building.
🚀 Application Tools
🎯 Who Antenna Group Is Looking For
- Has 5+ years of agency-side performance marketing experience with proven success managing multi-channel B2B campaigns across LinkedIn, META, Programmatic, Google Ads, and BING Ads
- Demonstrates strategic mastery of full-funnel marketing with ability to align programs to both brand building and demand generation objectives for B2B clients
- Possesses hands-on expertise with martech tools specifically mentioned: GA4, Google Tag Manager, DV360, Looker Studio, HubSpot, SEMRush, and BrightEdge
- Has experience managing substantial paid media budgets ($500K+ annually) with documented results against efficiency and growth metrics for B2B accounts
📝 Tips for Applying to Antenna Group
Quantify your agency experience with specific B2B results - include metrics like CPA reductions, ROAS improvements, or budget sizes managed for cleantech, health, or real estate clients
Highlight your experience with the exact platforms mentioned: LinkedIn Campaign Manager, META Business Suite, DV360, and traditional advertising mediums for B2B audiences
Demonstrate your understanding of sustainability sectors by mentioning relevant client work or campaigns that drove impact for mission-driven organizations
Showcase your ability to translate data into narratives by including examples of how you've presented performance insights to stakeholders in compelling ways
Emphasize your end-to-end ownership of search programs, not just execution - include strategic planning, optimization, and reporting responsibilities
✉️ What to Emphasize in Your Cover Letter
["Your agency experience managing B2B paid media campaigns and how it prepares you for Antenna's client portfolio in cleantech, health, and real estate", 'Specific examples of translating performance data into actionable insights and compelling stakeholder narratives', "Experience with the exact martech stack mentioned (GA4, DV360, HubSpot, etc.) and how you've used these tools to drive results", "Your passion for sustainability and how it aligns with Antenna's mission to accelerate clean economy innovations"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Antenna Group's specific client case studies in cleantech, health, and real estate to understand their approach to sustainable innovation marketing
- → The company's thought leadership content and recent awards to understand their positioning in the sustainability marketing space
- → Their team structure and leadership background to understand agency culture and client service approach
- → Recent campaigns or projects mentioned in their portfolio that involve paid media for B2B sustainability clients
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on B2C experience without demonstrating understanding of B2B marketing funnel complexities and longer sales cycles
- Claiming platform expertise without specific examples of managing LinkedIn or META campaigns for B2B lead generation
- Presenting generic metrics without context about how they drove business outcomes for agency clients in specific sectors
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!