Application Guide

How to Apply for Membership & Digital Media Specialist

at American Atheists

🏢 About American Atheists

American Atheists is a leading national civil rights organization fighting to protect the separation of religion and government. Working here means joining a passionate team dedicated to amplifying nonreligious voices and building inclusive communities. If you're committed to advocacy and digital innovation, this is a unique opportunity to make a tangible impact on secular rights.

About This Role

This role blends membership growth with digital storytelling, requiring you to craft compelling content and manage CRM automation to convert followers into long-term supporters. You'll drive engagement across social media, email, and web, using analytics to refine strategies that amplify atheist voices in a polarized landscape. Your work directly fuels advocacy and fundraising efforts.

💡 A Day in the Life

A typical day starts with checking analytics dashboards and social media mentions, then drafting an email campaign for a new membership drive. You might spend the afternoon designing graphics for an advocacy ad on Meta, followed by a team meeting to review A/B test results and plan next week's content calendar. The role offers flexibility but requires regular collaboration via Slack and video calls.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for American Atheists

Interview Prep

Practice questions for this role

🎯 Who American Atheists Is Looking For

  • A digital strategist with 3+ years in nonprofit advocacy, experienced in using email marketing (Bonterra/EveryAction) and social media (Meta, Bluesky, LinkedIn) to grow membership.
  • A strong writer and editor who can pivot from persuasive fundraising copy to snappy social posts, with a portfolio showing impact on engagement or donations.
  • A graphic designer proficient in Adobe Creative Suite, able to produce on-brand visuals for campaigns, infographics, and print materials.
  • A data-driven marketer who uses A/B testing and analytics to optimize messaging, with a track record of improving conversion pathways from acquisition to retention.

📝 Tips for Applying to American Atheists

1

Tailor your resume to highlight specific metrics: e.g., 'Increased email open rates by 20% through A/B testing' or 'Grew social media following by 15% in 6 months'.

2

In your cover letter, explicitly mention your experience with Bonterra/EveryAction or similar CRM tools and how you've used them for membership funnels.

3

Showcase your graphic design skills by including a link to your portfolio or attaching 2-3 samples of digital ads or social graphics you've created for advocacy campaigns.

4

Research American Atheists' recent campaigns (e.g., #StopTheHate) and mention how your digital strategy would support similar initiatives.

5

Address the remote nature of the role: explain your remote work setup, communication tools you use (e.g., Slack, Asana), and how you stay productive without direct supervision.

✉️ What to Emphasize in Your Cover Letter

["Emphasize your commitment to secular advocacy and separation of church and state, aligning with the organization's mission.", 'Highlight specific examples of using email automation and CRM tools to nurture leads from acquisition to donation or membership.', 'Demonstrate your ability to create compelling content for diverse platforms (email, social, print) that drives action.', "Show you understand the unique challenges of communicating about atheism in a religious society and how you've navigated that."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review American Atheists' current website, blog, and social media channels to understand their tone, content mix, and current campaigns.
  • → Read about their recent advocacy wins, such as the 'Godless Americans' lawsuit or their work against school prayer initiatives.
  • → Familiarize yourself with their membership levels and benefits to understand the conversion pathways you'll optimize.
  • → Look up their use of Bonterra/EveryAction (or similar CRM) and any public case studies on their digital engagement.
Visit American Atheists's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you used A/B testing to improve a nonprofit's email campaign. What did you test and what were the results?
2 How would you develop a content calendar for American Atheists that balances advocacy, community building, and fundraising?
3 Walk us through your process for creating a social media graphic from concept to final design using Adobe Creative Suite.
4 Given our mission, how would you handle negative comments or backlash on social media about atheism?
5 What metrics would you use to measure success in growing membership through digital channels, and how would you report progress to stakeholders?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Avoid a generic cover letter that doesn't mention the separation of church and state or atheist advocacy—show you know their mission.
  • Don't ignore the design requirement: failing to provide a portfolio or examples of graphic design work will hurt your application.
  • Don't overlook the remote aspect: not addressing your remote work experience or setup can signal you're not prepared for a distributed team.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to American Atheists!

← Back to Job Listing Apply Now →