Application Guide

How to Apply for Marketing & Sales Manager

at Women Make Movies

🏢 About Women Make Movies

Women Make Movies is a pioneering non-profit media arts organization founded in 1972 that has been at the forefront of amplifying women and non-binary filmmakers' voices. Working here means joining a mission-driven team dedicated to advancing gender equity in the film industry through distribution, production, and education.

About This Role

As Marketing & Sales Manager, you will lead integrated marketing strategies to drive revenue and visibility across theatrical, educational, and digital markets. This role is impactful because your work directly supports independent filmmakers and ensures their stories reach diverse audiences, contributing to systemic change in media representation.

💡 A Day in the Life

A typical day might start with reviewing email campaign performance and social media analytics, then meeting with the acquisitions team to discuss a new film's marketing plan. Afternoon could involve drafting a newsletter, updating the website's featured films, and preparing for an upcoming industry event to network with filmmakers and buyers.

🚀 Application Tools

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Interview Prep

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🎯 Who Women Make Movies Is Looking For

  • Has 5+ years of marketing/sales experience specifically in media arts, non-profit, or film distribution, with a proven track record of revenue growth.
  • Expert in email marketing (e.g., Mailchimp), CRM tools (e.g., Salesforce), and web analytics (e.g., Google Analytics) to optimize conversion funnels.
  • Possesses a strong design sense and can write compelling copy that balances mission-driven messaging with revenue goals.
  • Is comfortable representing WMM at industry events and can articulate the value of independent women-made films to diverse stakeholders.

📝 Tips for Applying to Women Make Movies

1

Highlight specific examples of marketing campaigns you've led that increased revenue or audience engagement, especially in non-profit or film contexts.

2

Demonstrate your experience with lead generation and conversion strategies by mentioning metrics like email open rates, click-through rates, or ticket sales growth.

3

Show familiarity with WMM's catalog by referencing specific films or programs in your cover letter to prove you've done your research.

4

Tailor your resume to emphasize cross-platform campaign management (e.g., social media, email, website) and any experience with educational or institutional markets.

5

Mention any understanding of the independent film distribution landscape, including challenges filmmakers face, to align with WMM's mission.

✉️ What to Emphasize in Your Cover Letter

["Your passion for gender equity in media and alignment with WMM's mission to amplify historically ignored voices.", "Concrete examples of how you've driven revenue growth through integrated marketing strategies in a mission-driven organization.", 'Your ability to manage both creative and analytical aspects of marketing, from design direction to conversion optimization.', 'Experience or interest in the film industry, particularly independent and documentary films, and how you can leverage that for audience engagement.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Browse WMM's film catalog and note a few recent titles that resonate with you; understand their distribution channels (theatrical, educational, digital).
  • → Read WMM's annual reports or blog to understand their impact metrics and current strategic priorities.
  • → Research their current social media presence and email campaigns to identify strengths and areas for improvement.
  • → Look into the competitive landscape of independent film distributors (e.g., PBS, The Criterion Channel) to see how WMM differentiates.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a marketing strategy for a new documentary film from WMM's catalog? Walk us through your process.
2 Describe a time you used data from a CRM or analytics dashboard to pivot a campaign and improve results.
3 How do you balance mission-driven messaging with revenue goals in a non-profit context?
4 What experience do you have with educational or institutional sales, and how would you approach that market for WMM?
5 How would you represent WMM at an industry event like Sundance or Hot Docs to promote our films and build partnerships?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't reference WMM's mission or specific films; they value authentic interest.
  • Focusing solely on creative marketing without demonstrating data-driven decision-making and conversion skills.
  • Ignoring the non-profit aspect; avoid language that treats the role as purely commercial—emphasize mission alignment.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Women Make Movies!

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