Application Guide
How to Apply for Marketing Research & Analytics Manager
at Zoox
🏢 About Zoox
Zoox is pioneering fully autonomous, purpose-built electric vehicles designed specifically for urban mobility, not retrofitting existing cars. Unlike traditional automakers, they're creating an integrated ecosystem of vehicle, AI, and service from the ground up. Working here means contributing to a future with zero-emission, congestion-free transportation in dense cities.
About This Role
This Marketing Research & Analytics Manager role is central to measuring and optimizing Zoox's marketing effectiveness across ridership, reputation, and brand awareness. You'll own the attribution model for ridership conversions and calculate key metrics like Marketing ROI and CLV:CPAR ratio by channel, directly influencing how marketing dollars are allocated for this emerging autonomous mobility service.
💡 A Day in the Life
You might start by checking dashboards for ridership trends in operational cities, then meet with marketing to refine KPI definitions for a new market launch. Your afternoon could involve writing SQL queries in Databricks to update the attribution model, followed by presenting CLV:CPAR ratios by channel to executive stakeholders to guide next quarter's budget allocation.
🚀 Application Tools
🎯 Who Zoox Is Looking For
- Has 8+ years in marketing analytics with D2C, mobility, or subscription business experience (think Uber, Lyft, Bird, or similar)
- Technical expert who can write SQL queries, work in Databricks/BigQuery/Snowflake, and build dashboards in Tableau/Looker Studio
- Deeply understands mobile app attribution (AppsFlyer specifically) and can implement position-based attribution models
- Can build models for CAC, CLV, and ROI that account for the unique economics of autonomous ride-hailing services
📝 Tips for Applying to Zoox
Quantify your impact on marketing ROI or CAC reduction in previous roles, especially with D2C or mobility companies
Explicitly mention your experience with their specific tech stack: Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr, and Salesforce Marketing Cloud
Demonstrate understanding of position-based attribution models in your resume or portfolio
Research Zoox's current markets (Las Vegas, San Francisco) and show how you'd approach measuring success in new city launches
Highlight any experience with subscription or usage-based business models, crucial for autonomous ride-hailing
✉️ What to Emphasize in Your Cover Letter
['Your experience defining KPIs for emerging services (like ridership for autonomous vehicles)', 'Specific examples of building attribution models that influenced marketing spend decisions', "How you've partnered with operations teams (critical for Zoox's integrated approach)", 'Your vision for measuring brand awareness for a pioneering technology that consumers may initially distrust']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Zoox's current operational cities and their expansion plans (check recent press releases)
- → How autonomous vehicle regulations differ by municipality and impact marketing
- → Competitive landscape: Waymo, Cruise, and traditional ride-hailing services
- → Zoox's unique vehicle design and how it affects customer experience metrics
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying generic marketing analytics experience without D2C/mobility context
- Not understanding the difference between measuring app downloads versus actual ridership
- Failing to recognize the unique challenges of marketing a service that combines technology skepticism with urban transportation needs
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!