Marketing Research & Analytics Manager

Core responsibilities:

• Partner with Marketing, Operations, and Executive teams to finalize and maintain definitions of core KPIs: Ridership, Reputation, and Brand Awareness.
• Oversee data flow and integrity across analytics stack including Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr, and Salesforce Marketing Cloud.
• Define, implement, and maintain Position-Based Attribution Model to allocate credit for Ridership conversions across paid and organic channels.
• Lead calculation and reporting of Marketing ROI, Customer Acquisition Cost, Customer Lifetime Value, and CLV:CPAR ratio by channel.

This role creates positive change by building the marketing data foundation from the ground up to directly inform marketing spend and strategy, helping reinvent personal transportation through data-driven decisions.

Required qualifications:

• 8+ years experience in Marketing Analytics, Data Science, or related quantitative field, preferably within D2C, mobility, or subscription business.
• Technical expertise with SQL, Cloud Data Warehouse (Databricks, BigQuery, Snowflake), and Business Intelligence tools (Tableau, Power BI, Looker Studio).
• Solid understanding of digital marketing metrics and mobile app attribution (AppsFlyer/Branch).
• Proven ability to build models for CAC, CLV, perform segmentation, and conduct rigorous statistical analysis.

Compensation and culture highlights not specified in the job description.

Zoox is reinventing personal transportation through autonomous vehicle technology, creating a creative, collaborative environment where great ideas thrive and everyone is driven by the same big purpose.