Application Guide

How to Apply for Marketing Manager

at Voltus

🏢 About Voltus

Voltus is a mission-driven leader in the clean energy transition, using its DER technology platform to connect distributed energy resources and operate virtual power plants. Working here means contributing directly to combating climate change while helping commercial and industrial customers monetize their flexible energy assets. The company's remote-first culture and focus on innovation make it an exciting place for marketing professionals who want to make a tangible impact.

About This Role

As a Field Marketing Manager, you will own the end-to-end marketing strategy for select territories, working closely with Sales and Energy Markets teams to drive pipeline and win rates. This role is not just about executing campaigns but being a strategic thought partner who understands the nuances of each territory and proactively supports deal advancement. Your work will directly influence revenue growth and market penetration in the distributed energy space.

💡 A Day in the Life

A typical day might start with a check-in with the sales team to review pipeline and identify upcoming needs, followed by crafting an email campaign for a specific region. You might spend time coordinating logistics for an upcoming trade show or webinar, and later analyze campaign performance metrics to refine strategies. Throughout the day, you'll collaborate with the marketing team and external vendors to ensure execution aligns with the overall go-to-market plan.

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Interview Prep

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🎯 Who Voltus Is Looking For

  • Proven experience in field marketing, preferably in B2B energy, technology, or a similar complex industry, with a track record of meeting sales goals.
  • Strategic mindset with the ability to translate sales and market insights into actionable marketing plans and messaging that resonates with target audiences.
  • Exceptional project management and organizational skills, capable of managing multiple campaigns, events, and stakeholders simultaneously in a fast-paced, remote environment.
  • Excellent communication and collaboration skills, with experience working closely with sales teams and the ability to build strong relationships across functions.

📝 Tips for Applying to Voltus

1

Tailor your resume to highlight specific examples of how you've driven regional marketing strategies and contributed to sales goals, using metrics where possible.

2

In your cover letter, explicitly mention your experience with B2B demand generation, ideally in the energy or sustainability sector, and how you've partnered with sales to win deals.

3

Research Voltus's technology and the DER market, and weave that knowledge into your application to show genuine interest and understanding.

4

Since the role is remote, emphasize your ability to work independently and manage time effectively, with examples of successful remote collaboration.

5

If you have experience with marketing automation tools or CRM (e.g., HubSpot, Salesforce), mention it, as it's likely critical for campaign execution and tracking.

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainability and how you want to contribute to Voltus's mission of grid flexibility and climate change mitigation.", 'Your experience in field marketing, particularly in creating localized strategies that align with sales goals and drive measurable results.', "Your ability to be a thought partner to sales, not just a marketer, with examples of how you've proactively supported deal advancement.", 'Your comfort with remote work and your ability to collaborate effectively across distributed teams.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Voltus's platform and how it connects DERs to electricity markets, including the types of resources they work with (e.g., solar, storage, EV charging).
  • → Familiarize yourself with the key electricity markets in the US and Canada (e.g., PJM, ERCOT, CAISO) and how Voltus operates in them.
  • → Review Voltus's recent news, blog posts, or press releases to understand their current focus and messaging.
  • → Look into the competitive landscape for DER technology platforms and virtual power plants to understand Voltus's differentiation.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach developing a marketing strategy for a new territory with limited brand awareness?
2 Describe a time you worked closely with sales to move a deal forward. What was your specific contribution?
3 How do you measure the success of a field marketing campaign? What metrics do you prioritize?
4 What experience do you have with trade shows or in-person events in a B2B context? How do you maximize ROI?
5 How do you stay updated on energy market trends and regulatory changes that could impact marketing strategies?
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⚠️ Common Mistakes to Avoid

  • Avoid a generic cover letter that doesn't mention Voltus or the specific role. Show you've done your homework.
  • Don't overlook the importance of the sales partnership aspect. Emphasize your collaborative skills and business acumen, not just creative marketing.
  • Avoid being vague about your experience with field marketing. Provide concrete examples with numbers and outcomes to prove your impact.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Voltus!

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