Application Guide

How to Apply for Marketing Manager - Global SaaS Company

at Willow

🏢 About Willow

Willow is a global SaaS company that uniquely combines building optimization with real-time integrated facility management, focusing on security, sustainability, and efficiency. Their technology transforms how buildings operate, making them more intelligent and responsive, which is particularly relevant in today's climate-conscious and security-focused world. Working at Willow offers the chance to be part of a remote-first team shaping the future of smart infrastructure.

About This Role

This Marketing Manager role involves developing and executing global marketing strategies to increase brand visibility for Willow's SaaS platform, with a strong emphasis on content creation across LinkedIn, blogs, and customer materials. The position is impactful because it directly supports business growth by partnering with sales and product teams to create compelling narratives that differentiate Willow in the competitive B2B facility management technology space.

💡 A Day in the Life

A typical day might involve collaborating with the product team to understand new features, then creating content that explains these technical capabilities to facility managers. You could be reviewing performance metrics from recent campaigns, coordinating with external contractors on case study development, and partnering with sales to refine pitch decks for upcoming customer presentations, all while managing multiple channels from LinkedIn to the company blog.

🚀 Application Tools

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Interview Prep

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🎯 Who Willow Is Looking For

  • Has 5+ years of hands-on B2B SaaS marketing experience with proven success in Product or Revenue Marketing campaigns
  • Demonstrates specific experience with ecosystem marketing and executing co-marketing campaigns with technology partners
  • Can showcase end-to-end campaign ownership from brief through launch, optimization, and performance reporting
  • Possesses exceptional storytelling ability to craft brand narratives that clearly articulate Willow's value proposition in facility management technology

📝 Tips for Applying to Willow

1

Quantify your B2B SaaS marketing achievements with specific metrics (e.g., 'Increased lead generation by X% through targeted LinkedIn campaigns')

2

Highlight any experience with facility management, proptech, or sustainability-focused technology marketing

3

Include examples of ecosystem or co-marketing campaigns you've executed with technology partners

4

Demonstrate your understanding of Willow's specific market by mentioning their competitors like IBM Tririga, ServiceNow, or other facility management platforms

5

Showcase content creation skills by providing links to or describing specific marketing collateral you've developed for B2B technology companies

✉️ What to Emphasize in Your Cover Letter

['Your experience with B2B SaaS marketing, specifically in technology or facility management sectors', 'Examples of successful ecosystem or co-marketing campaigns executed with partners', 'Your ability to craft compelling narratives that explain complex technical solutions to facility managers and building owners', "How you've used marketing metrics to inform strategy and demonstrate ROI in previous roles"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Willow's specific product offerings and how they differentiate from competitors in facility management software
  • → Recent company news, customer case studies, or partnerships mentioned on their website or LinkedIn
  • → The facility management technology market, including key trends in building optimization, sustainability, and security
  • → Willow's content strategy by reviewing their blog, LinkedIn presence, and any published marketing materials

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a marketing strategy to differentiate Willow from competitors in the integrated facility management space?
2 Describe your experience creating content for technical B2B audiences and how you ensure it resonates with facility managers
3 Walk us through a successful ecosystem or co-marketing campaign you've executed with technology partners
4 How do you measure marketing performance for a SaaS product, and what metrics would you prioritize for Willow?
5 How would you collaborate with sales and product teams to create compelling pitch decks for Willow's solutions?
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⚠️ Common Mistakes to Avoid

  • Applying with only B2C marketing experience without demonstrating understanding of B2B SaaS marketing complexities
  • Failing to show specific experience with ecosystem marketing or partner co-marketing campaigns
  • Submitting generic marketing examples without tailoring them to Willow's specific facility management technology focus

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Willow!

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