Marketing Manager - Global SaaS Company

Core responsibilities:

• Develop and execute marketing strategies to support business goals and grow brand visibility
• Write, edit, and review content across all channels including LinkedIn, blog, website, pitch decks, press releases, and customer materials
• Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks
• Collaborate with internal stakeholders and manage external contractors to deliver quality outcomes on time
• Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
• Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences
• Track marketing performance metrics and present insights to inform strategy

This role helps digitize the built world for a better world by making buildings work smarter for customers and the environment, contributing to sustainability through technology.

Required qualifications:

• 5+ years of marketing experience, ideally in a B2B technology or SaaS environment with hands-on Product or Revenue Marketing
• Experience with ecosystem marketing and co-marketing campaign execution with partners
• Proven ability to own end-to-end campaign execution, including from brief and ideation through launch, optimization and reporting
• Ability to craft compelling brand narratives that clearly articulate value and differentiation
• Demonstrated ability to manage external contractors and creative vendors to deliver projects
• Hands-on experience with marketing automation and CRM platforms (Marketo and Dynamics)
• A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment

Benefits include:

• Flexible working arrangements
• Remote/hybrid working where applicable
• Competitive salary banding based on the work you do
• Embracing parenthood with parental leave
• Benefits insurance covering medical, dental, vision, life and disability
• 401K retirement plan with employer matching
• 20 days PTO plus public holidays

Willow digitizes the built world for a better world, making customers' buildings work smarter for them and the environment through advanced technology.