Application Guide

How to Apply for Marketing Manager, Get Blue

at Water.org

🏢 About Water.org

Water.org is a global nonprofit co-founded by Gary White and Matt Damon that has revolutionized water access through market-driven solutions like affordable loans. Its 'Get Blue' initiative partners with major brands to integrate water giving into consumer experiences, making it a unique blend of social impact and innovative marketing.

About This Role

As Marketing Manager for Get Blue, you'll lead the strategic direction of multi-channel campaigns that turn fundraising goals into compelling consumer stories. This role directly scales Water.org's impact by forging co-marketing partnerships with corporate giants, embedding safe water access into everyday purchases.

💡 A Day in the Life

A typical day might start with a creative review of a co-marketing campaign with a corporate partner, followed by a meeting with the PR team to align on a press release. After lunch, you'd analyze campaign performance data, refine the next month's social media calendar, and brief an agency on a new creator partnership—all while coordinating with the fundraising team to ensure messaging drives donations.

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Interview Prep

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🎯 Who Water.org Is Looking For

  • A strategic marketer with 7+ years in brand or integrated marketing, who has launched multi-channel campaigns across social, paid, PR, and creator platforms.
  • Proven experience developing co-marketing campaigns with major corporate partners, including writing creative briefs and managing agency relationships.
  • Strong storyteller with exceptional presentation and written communication skills, able to translate complex impact data into compelling narratives.
  • Passionate about social impact and comfortable working in a fast-paced nonprofit environment that values data-driven decision-making.

📝 Tips for Applying to Water.org

1

Highlight specific co-marketing campaigns you've led with corporate partners, detailing your role in creative strategy and partner management.

2

Quantify your campaign results (e.g., 'Increased engagement by 40% through integrated social and paid campaigns') to show impact-driven thinking.

3

Tailor your resume to emphasize multi-channel expertise—mention platforms like Instagram, TikTok, paid media, and PR, not just general marketing.

4

Include a brief portfolio or case study of a campaign you managed from brief to execution, showing how you aligned brand and fundraising goals.

5

Research Water.org's existing Get Blue partnerships (e.g., with Delta, Starbucks) and suggest a fresh co-marketing idea in your cover letter.

✉️ What to Emphasize in Your Cover Letter

["Express genuine passion for Water.org's mission of affordable loans for water access, and connect it to your own values or experiences.", "Showcase your experience in co-marketing with corporate partners, emphasizing how you've embedded giving into consumer experiences.", 'Demonstrate your ability to lead integrated campaigns across multiple channels, with specific examples of creative strategy and execution.', "Highlight your storytelling skills and how you've used data to refine campaigns and maximize amplification."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Water.org's 'Get Blue' page and recent campaigns to understand their tone, partners, and creative direction.
  • → Read about Water.org's impact model (loans vs. grants) to articulate why their approach is unique in the water sector.
  • → Look up their latest annual report to see fundraising goals and how marketing contributes to their mission.
  • → Study one of their corporate partnerships (e.g., Delta, Starbucks) to understand how giving is integrated into consumer experiences.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a co-marketing campaign you developed with a corporate partner—from creative brief to results.
2 How would you measure success for a Get Blue campaign that blends fundraising with brand awareness?
3 Describe a time you managed conflicting priorities between a corporate partner's goals and your nonprofit's mission.
4 How do you stay updated on trends in social, paid, and creator marketing, and how would you apply them to Get Blue?
5 Given Water.org's global focus, how would you ensure campaigns resonate across different cultural contexts while maintaining brand consistency?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Get Blue or Water.org's specific approach to water access.
  • Focusing only on traditional marketing without showing expertise in digital, social, and creator platforms.
  • Ignoring the co-marketing aspect—this role is heavily partner-facing, so lack of partnership experience is a dealbreaker.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Water.org!

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