Marketing Manager for CPA Firm (Sales & Strategy Focus)

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Details

Job Type:Contract / FreelanceEducation:4-Year Degree RequiredExperience Level:ManagerialCompensation:USD $45 - $65 / hourIdealist encourages all organizations to include salary ranges when possible. Please consider this range a "best estimate" rather than a firm or final offer.cap of $5,500 monthlyCause Areas:Children & Youth, Community Development, Education, Philanthropy, Science & Technology

Description

Location: Remote

Type: Fractional

Pay Range: Up to $65/hr with a cap of $5,500 monthly

About Us

We are a small CPA firm specializing in nonprofit accounting. Our work supports mission-driven organizations, and trust, clarity, and compliance are at the core of everything we do. We are seeking a Marketing Manager to oversee and guide our entire marketing function and help us grow thoughtfully and sustainably.

Role Overview

The Marketing Manager will own the firm’s marketing strategy end-to-end. This role is ideal for someone who enjoys high-level oversight, strategic thinking, and quality control, rather than day-to-day posting. You will review and approve content, recommend growth strategies, manage vendors or freelancers as needed, and ensure our marketing efforts align with professional standards and firm goals.

This is a leadership role with real influence over how the firm shows up in the market.

Key Responsibilities

Marketing Strategy & Planning
Develop and maintain an overall marketing strategy aligned with firm growth goals
- Identify opportunities to attract new nonprofit clients and referral partners
- Recommend campaigns, channels, and initiatives based on performance and trends
- Increase pipeline for prospects /prospect outreach.
- Advise leadership on brand positioning and messaging
Content Oversight & Brand Management

• Review, edit, and approve all marketing content before publication (website, blog, email, social media, etc.)
• Ensure content is accurate, compliant, and aligned with CPA and nonprofit standards
• Maintain a consistent brand voice and professional tone across all platforms

• Guide content direction without needing to personally create every asset
  Campaign & Channel Management

• Oversee email marketing, website updates, blog strategy, and social media presence

• Coordinate with internal team members or external freelancers/agencies

• Ensure campaigns are executed on time and within scope
  Analytics & Reporting

• Track marketing performance and lead quality (not just vanity metrics)

• Provide regular insights and recommendations to firm leadership

• Adjust strategy based on results and business priorities
  Collaboration & Leadership

• Work closely with partners and leadership to align marketing with services offered

• Act as the central point of accountability for all marketing efforts

• Bring proactive ideas to the table — this role is expected to lead, not wait for direction
  Qualifications & Experience

• 5+ years of marketing experience, preferably in:Professional services (CPA, law, consulting, finance), or

• Nonprofit-focused organizations
• Proven experience developing and overseeing marketing strategies
• Strong content review and editing skills
• Understanding of long sales cycles and trust-based marketing
• Comfortable working independently and advising leadership

• Experience managing vendors, freelancers, or agencies is a plus
  What We’re Looking For

• Strategic thinker who understands professional credibility

• Detail-oriented and comfortable reviewing compliance-sensitive content
• Confident decision-maker who can say “yes,” “no,” or “not yet”
• Organized, proactive, and clear communicator

• Someone who values mission-driven work and long-term relationships
  Why Join Us

• Opportunity to shape marketing for a growing niche firm

• Direct access to leadership and real decision-making authority
• Flexible work structure
• Meaningful work supporting nonprofit organizationsRead more about this jobRead less

Benefits

Remote

Level of Language Proficiency

English

Location

RemoteWork can be performed from anywhere in United States

Associated Location

1120 Connecticut Ave NW suite 500, Washington, DC 20036, USA
Suite 500

Apply to This Job

First NameLast NameEmailResumeResume must be uploaded in PDF formatChoose a file or drag it hereNo file chosen (maximum size: 10 MB)Have you worked with accounting firms before?If we provided you with a list of nonprofit leads, how would you utilize the list to increase our pipeline?How do you work with the management of a company to ensure goals are being met and targets exceeded?How do you use metrics to inform your strategy?Include any work samples, proposals or any other important document you would like to share.Choose a file or drag it hereNo file chosen (maximum size: 10 MB)Share your LinkedIn or websiteI acknowledge that use of the Idealist Applicant Tracking System is subject to Idealist's Privacy Policy and Terms of Service.Submit Application

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This role helps grow a CPA firm that specializes in nonprofit accounting, enabling mission-driven organizations to receive better financial services and compliance support.

Required skills and experience:

• 5+ years of marketing experience, preferably in professional services (CPA, law, consulting, finance) or nonprofit-focused organizations
• Proven experience developing and overseeing marketing strategies
• Strong content review and editing skills
• Understanding of long sales cycles and trust-based marketing

Compensation and perks:

• Pay range: Up to $65/hr with a cap of $5,500 monthly
• Flexible work structure
• Direct access to leadership and real decision-making authority
• Opportunity to shape marketing for a growing niche firm

JFW Accounting Services LLC CPA is a small CPA firm specializing in nonprofit accounting, supporting mission-driven organizations with trust, clarity, and compliance at the core of their work.