Application Guide

How to Apply for Marketing Manager (f/m/d) - Growth (Remote Poland, Part-Time)

at CYCLE

🏢 About CYCLE

CYCLE is revolutionizing last-mile delivery across Europe by providing e-bike subscription services specifically designed for professional couriers and delivery riders. Unlike typical e-bike companies, they focus exclusively on work-grade vehicles with comprehensive support systems, operating in 200+ European cities to make urban logistics more sustainable and efficient. Working here means contributing directly to greener cities while supporting the essential workers who keep urban economies moving.

About This Role

This Marketing Manager role owns all communication channels (newsletters, website, social media) and leads branding work including Brand Book creation for multiple CYCLE brands. You'll drive marketing material creation while coordinating PR efforts with agency partners, specifically supporting the Growth team's objectives in a remote, part-time capacity focused on the Polish market. This position is impactful because you'll shape how Europe's delivery professionals perceive sustainable mobility solutions while driving growth in a key market.

💡 A Day in the Life

A typical day involves reviewing social media engagement metrics, coordinating with freelance designers on upcoming marketing materials, and refining newsletter content for Polish delivery professionals. You might spend time updating Brand Books to ensure consistency across CYCLE's brands while planning PR initiatives with agency partners, all while collaborating remotely with the Growth team to support market-specific objectives.

🚀 Application Tools

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Interview Prep

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🎯 Who CYCLE Is Looking For

  • Has experience managing multi-channel communications (especially newsletters and social media) for B2B or service-based companies
  • Demonstrates strong branding expertise including Brand Book creation and maintenance for multiple brands
  • Shows proven ability to coordinate with external agencies (designers, PR firms) while maintaining quality standards
  • Possesses understanding of the Polish market and can support growth initiatives specifically for that region

📝 Tips for Applying to CYCLE

1

Highlight specific experience with newsletter management and social media tone-setting for professional/industrial audiences

2

Include examples of Brand Book creation or maintenance, especially for multiple related brands

3

Demonstrate understanding of the Polish market and how you'd tailor communications for delivery professionals there

4

Show experience coordinating with external agencies while maintaining brand consistency

5

Connect your experience to sustainable mobility or last-mile delivery if possible, even if indirectly

✉️ What to Emphasize in Your Cover Letter

['Your experience owning multi-channel communications and setting tone/quality standards', 'Specific examples of branding work, especially Brand Book creation or maintenance', "How you've successfully collaborated with external agencies and freelance designers", 'Your understanding of the Polish market and ideas for supporting growth there']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → CYCLE's current social media presence and newsletter content (tone, frequency, engagement)
  • → The competitive landscape for e-bike subscriptions in Poland specifically
  • → Challenges facing last-mile delivery professionals in European cities
  • → CYCLE's expansion pattern across 200+ cities and how Poland fits into their growth strategy

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a Brand Book for multiple CYCLE brands while maintaining consistency?
2 Describe your approach to setting communication tone for professional riders versus general consumers
3 How would you coordinate PR efforts across multiple European markets from Poland?
4 What metrics would you track for newsletter and social media performance targeting delivery professionals?
5 How do you balance quality standards with agency/freelancer collaborations?
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⚠️ Common Mistakes to Avoid

  • Focusing only on consumer marketing rather than B2B/professional audience communication
  • Generic branding examples without specific mention of Brand Book creation or maintenance
  • Ignoring the Polish market context or failing to address remote part-time work structure

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to CYCLE!

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