Application Guide
How to Apply for Marketing Intern, Content & Programs
at Humin, Inc.
🏢 About Humin, Inc.
Humin (formerly Healthy Minds Innovations) is a global nonprofit that translates wellbeing science into accessible tools like the Healthy Minds Program app and the Kindness Curriculum. Working here means contributing to a mission-driven organization that makes evidence-based wellbeing practices free for millions, while operating as a lean, remote-first team.
About This Role
This role is the backbone of Humin's YouTube presence and content organization, directly impacting how their science-backed wellbeing resources reach and engage audiences. You'll curate video libraries, optimize for discoverability, and support ambassador programs—making you a key player in scaling their digital reach.
💡 A Day in the Life
Your morning starts by checking YouTube analytics and Humin's social mentions, then you dive into organizing video files into a new folder system. Midday, you draft outreach emails for the ambassador program and update a playlist with optimized descriptions. Afternoons involve a quick sync with the VP of Marketing on campaign assets and a few hours editing video metadata to boost search rankings.
🚀 Application Tools
🎯 Who Humin, Inc. Is Looking For
- Passionate about YouTube and film, with personal experience creating content (ideally running your own channel) and understanding of SEO, thumbnails, and audience growth.
- Exceptionally organized and detail-oriented, able to build systems for asset management and keep multiple projects (playlists, ambassador outreach, campaign support) on track.
- Self-motivated and thrives in a remote environment, proactively communicating progress and asking clarifying questions without constant supervision.
- Aligned with Humin's mission of making wellbeing accessible; genuinely interested in mindfulness, kindness, or mental health.
📝 Tips for Applying to Humin, Inc.
Highlight your YouTube experience explicitly: mention your channel, growth metrics (views, subs), and any specific strategies you used for titles/tags/thumbnails.
Show organizational skills by attaching a portfolio or example of a system you built (e.g., a spreadsheet for content calendar, a folder structure for assets).
Tailor your resume to emphasize 'program coordination' or 'ambassador management' even if informal (e.g., running a fan group or organizing a club).
In your cover letter, connect your personal wellbeing practices to Humin's mission—show you use their app or similar tools.
Submit a short video (1-2 min) introducing yourself and your YouTube passion; this demonstrates your comfort with video and initiative.
✉️ What to Emphasize in Your Cover Letter
['Your personal experience with YouTube content creation and how it taught you SEO and audience engagement.', 'Your organizational superpowers: give a concrete example of a system you built to manage assets or coordinate people.', "Why Humin's mission resonates with you personally—mention their app, Kindness Curriculum, or a specific program.", 'Your ability to work independently in a remote setting, with examples of self-directed projects or remote coursework.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore the Healthy Minds Program app and note its key features, science backing, and user reviews.
- → Watch Humin's current YouTube channel—analyze their content strategy, gaps, and opportunities for growth.
- → Read about Humin's transition from Healthy Minds Innovations and their nonprofit model.
- → Check out their blog or press page for recent initiatives or partnerships to reference in your application.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic application without mentioning YouTube or content creation experience—they specifically want a YouTube enthusiast.
- Overlooking the remote-work requirement: failing to demonstrate self-discipline, communication habits, or a dedicated workspace.
- Ignoring the mission-driven aspect: not showing genuine interest in wellbeing or mindfulness can make you seem misaligned.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!