Application Guide

How to Apply for Marketing Generalist - Southern Ireland

at FlexGen

🏢 About FlexGen

FlexGen stands out as a software-first energy storage company that combines advanced technology with environmental impact reduction. Their focus on flexible energy solutions positions them at the forefront of the clean energy transition, making this an opportunity to contribute to meaningful climate action while working with cutting-edge technology.

About This Role

This Marketing Generalist role specifically focuses on adapting US content for UK/EMEA markets while executing regional demand generation campaigns across multiple channels. The position is impactful because it directly supports FlexGen's international expansion in the energy storage sector, requiring both strategic localization and hands-on event execution.

💡 A Day in the Life

A typical day might involve morning coordination with US teams on content adaptation, midday work on regional campaign analytics and social media scheduling, and afternoon planning for upcoming UK trade shows including vendor coordination and logistics. You'd likely split time between digital campaign management, event preparation, and market research specific to energy storage trends.

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Interview Prep

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🎯 Who FlexGen Is Looking For

  • Has 2-4 years of event planning/coordination experience specifically in B2B or technology sectors, not just general marketing
  • Demonstrates proficiency with event management software like Cvent or Eventbrite alongside Monday.com for project coordination
  • Shows experience localizing content between US and UK/EMEA markets, understanding cultural and regulatory differences in energy sectors
  • Possesses flexibility for frequent travel within Ireland and occasionally to UK/EMEA events, with proven ability to manage logistics under pressure

📝 Tips for Applying to FlexGen

1

Highlight specific experience with energy, technology, or B2B event planning - not just generic marketing events

2

Quantify your experience with UK/EMEA market localization (e.g., 'adapted 15+ US campaigns for UK audience resulting in X% engagement increase')

3

Mention specific event management software you've used (Cvent, Eventbrite) and how you've integrated them with Monday.com or similar tools

4

Demonstrate understanding of energy storage industry trends in your resume summary or cover letter

5

Include examples of managing international web pages or digital content for specific regions, not just general website updates

✉️ What to Emphasize in Your Cover Letter

['Your experience localizing US content for UK/EMEA markets with specific examples of cultural or regulatory adaptations', "How you've managed trade show logistics in the technology or energy sector, including relationship building with international partners", 'Your approach to researching industry trends and competitors in specific energy storage markets', 'Examples of coordinating between designers, copywriters, and regional teams to execute cohesive campaigns']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → FlexGen's specific energy storage solutions and how they differ from competitors like Tesla or Fluence
  • → Current energy storage market trends and regulations in Ireland and the UK
  • → FlexGen's recent projects or partnerships in EMEA regions
  • → The company's software-first approach and how it integrates with their storage solutions

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you adapt a US-based energy storage campaign for the UK market considering regulatory differences?
2 Describe your process for managing a trade show from initial planning through post-event follow-up
3 What event management software have you used and how did it improve efficiency for international events?
4 How do you research competitors in the UK/EMEA energy storage market and translate findings into marketing strategy?
5 Tell us about a time you had to manage multiple campaigns and events simultaneously under tight deadlines
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⚠️ Common Mistakes to Avoid

  • Applying with only consumer marketing or B2C event experience without showing relevance to B2B/technology sectors
  • Failing to demonstrate specific UK/EMEA market knowledge or localization experience
  • Not addressing the travel requirement or showing inflexibility with event schedules and logistics

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to FlexGen!

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