Application Guide

How to Apply for Marketing Director (OTE CAD $185,000/year), Sparkrock

at Ionicpartners

🏢 About Ionicpartners

Ionicpartners appears to be a specialized recruitment firm placing marketing leaders in tech companies like Sparkrock, which focuses on ERP solutions for non-profit and municipal government sectors. This offers the unique opportunity to work with a company addressing specific public service and non-profit operational challenges through technology. The remote-first Canadian structure suggests flexibility while serving a niche B2B market with meaningful impact.

About This Role

As Marketing Director for Sparkrock, you'll lead go-to-market strategy and execution specifically for ERP solutions targeting non-profits and municipal governments. This role involves balancing demand generation with customer marketing and product launches while coaching a team to create measurable, insight-driven campaigns. Your work will directly drive growth in these specialized verticals where Sparkrock operates.

💡 A Day in the Life

A typical day might involve reviewing campaign performance metrics for ERP solution promotions, collaborating with sales on government sector opportunities, coaching team members on creating technical marketing assets, and planning quarterly marketing initiatives balancing product launches with ongoing demand generation. You'd likely spend significant time analyzing market trends in non-profit technology adoption while coordinating with product teams on upcoming features.

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Interview Prep

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🎯 Who Ionicpartners Is Looking For

  • Has 7+ years of B2B marketing experience with specific expertise in ERP software marketing and demand generation
  • Possesses 3+ years working directly with non-profit organizations and municipal government clients
  • Demonstrates proven ability to develop and execute go-to-market strategies that align sales priorities with customer needs
  • Has experience leading marketing teams while managing complex calendars balancing multiple initiatives

📝 Tips for Applying to Ionicpartners

1

Quantify your B2B ERP marketing experience with specific metrics around lead generation, conversion rates, or campaign ROI

2

Highlight any experience with non-profit or municipal government clients in your resume - be specific about projects and outcomes

3

Research Sparkrock's current marketing presence and suggest one specific improvement in your cover letter

4

Prepare examples of how you've balanced demand generation with customer marketing in previous roles

5

Demonstrate understanding of the unique sales cycles and decision-making processes in government and non-profit sectors

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with B2B ERP marketing and measurable results achieved', 'Direct work with non-profit and municipal government sectors', 'Examples of successful go-to-market strategy development and execution', 'Leadership approach to coaching marketing teams in a remote environment']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Sparkrock's current product offerings and recent feature launches for non-profits/municipalities
  • → The competitive landscape for ERP solutions in Canadian public sector and non-profit markets
  • → Ionicpartners' typical placement patterns and client companies
  • → Current marketing campaigns and content Sparkrock is producing across channels

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a go-to-market strategy for a new ERP feature targeting municipal governments?
2 Describe your experience measuring marketing ROI in long B2B sales cycles typical of government contracts
3 How do you balance demand generation with customer marketing initiatives in your planning?
4 What specific challenges have you faced marketing to non-profit organizations and how did you overcome them?
5 How would you coach a team member struggling to create marketing assets for technical ERP solutions?
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⚠️ Common Mistakes to Avoid

  • Applying with only B2C marketing experience or without specific ERP/software marketing background
  • Failing to demonstrate understanding of non-profit or government sector purchasing processes
  • Presenting generic marketing strategies without tailoring to the specific verticals Sparkrock serves

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Ionicpartners!

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