Application Guide

How to Apply for Marketing Associate 

at Via Transporation

🏢 About Via Transporation

Via Transportation is revolutionizing urban mobility by using advanced software to create efficient, shared transportation networks that reduce congestion and environmental impact. Unlike traditional ride-sharing companies, Via partners with cities and transit agencies to integrate into existing public systems, making it uniquely positioned at the intersection of technology and public service. Working here means contributing to sustainable urban solutions while being part of a cutting-edge tech company.

About This Role

As a Marketing Associate at Via, you'll be responsible for driving B2B engagement through targeted account-based marketing, researching key transit industry stakeholders, and becoming a product expert to communicate Via's value proposition effectively. This role directly impacts Via's growth by building relationships with transit agencies and municipalities, managing your own pipeline in CRM tools, and hitting monthly/quarterly KPIs for scalable outreach.

💡 A Day in the Life

Your day might start by reviewing your CRM pipeline to prioritize high-value transit agency leads, then conducting research on key contacts at those accounts to personalize outreach emails. In the afternoon, you could join a product training session to deepen your knowledge of Via's software, followed by crafting multi-channel outreach sequences (email, LinkedIn, etc.) and tracking engagement metrics to adjust strategies for meeting monthly quotas.

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Interview Prep

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🎯 Who Via Transporation Is Looking For

  • Has 0-3 years experience in ABM, B2B marketing, or as a BDR/SDR, with demonstrable success in multi-channel outreach campaigns
  • Is a proactive learner eager to master the transit industry landscape, Via's product suite, and the specific pain points of public transportation buyers
  • Excels at juggling tasks in fast-paced environments—managing CRM pipelines while researching accounts and personalizing outreach simultaneously
  • Combines strong communication skills with process-oriented thinking to prioritize high-value opportunities and improve scalable workflows

📝 Tips for Applying to Via Transporation

1

Tailor your resume to highlight ABM or B2B marketing experience—even from internships or projects—and quantify outreach results (e.g., 'increased engagement by X% through multi-channel campaigns')

2

Demonstrate knowledge of Via's unique model by mentioning specific partnerships (e.g., with NYC's MTA or Chicago's transit authority) in your cover letter

3

Showcase CRM/tech stack proficiency (e.g., Salesforce, HubSpot) and give examples of how you've used data to prioritize pipelines or track KPIs

4

Research and reference Via's product portfolio (e.g., Via for Cities, Via for Transit) to show you understand their value propositions for different audiences

5

Emphasize your ability to work independently in a remote/hybrid NYC setting by describing how you've self-managed projects or quotas in past roles

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainable transit and how Via's mission aligns with your values", 'Specific examples of ABM or B2B outreach success, especially if related to software or public-sector clients', "How you've used CRM tools to manage pipelines and improve processes for scalability", 'Your eagerness to master the transit industry and adapt feedback quickly']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Via's current city/transit agency partnerships (e.g., New York, Chicago, London) and how their software integrates with existing systems
  • → The differences between Via's product offerings (Via for Cities vs. Via for Transit) and their target audiences
  • → Recent news about Via's funding rounds, expansions, or technology developments
  • → Challenges in urban mobility that Via addresses (e.g., first/last-mile solutions, equity in transit access)

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a multi-channel outreach campaign you've executed for B2B clients and how you measured engagement
2 How would you research and prioritize key accounts in the public transit sector?
3 Walk us through how you'd learn and explain Via's product portfolio to a city transportation director
4 Tell us about a time you managed a pipeline in a CRM tool and exceeded quarterly goals
5 How do you stay organized and independent when juggling multiple projects in a fast-paced environment?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without mentioning Via's specific mission, products, or transit industry focus
  • Focusing only on consumer marketing experience without highlighting B2B, ABM, or public-sector relevance
  • Failing to provide concrete examples of pipeline management, CRM use, or meeting KPIs in past roles

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Via Transporation!

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