Application Guide

How to Apply for Manager Performance Marketing

at Republic Services

🏢 About Republic Services

Republic Services is a leader in sustainable waste management, committed to creating a greener future through innovative recycling and waste-to-energy solutions. Joining means contributing to an environmental mission while working for a Fortune 500 company with a strong focus on operational excellence and community impact.

About This Role

As Manager, Performance Marketing, you'll drive data-driven strategies across paid search, social, and programmatic channels to maximize ROI. You'll be the strategic bridge between internal goals and an external agency, directly influencing revenue growth and marketing efficiency for a company dedicated to sustainability.

💡 A Day in the Life

A typical day starts with reviewing campaign dashboards and performance reports, then meeting with the agency to discuss optimization opportunities. Afternoons involve cross-functional meetings with sales and product teams to align marketing strategies with revenue targets, plus budget forecasting and planning for upcoming campaigns.

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Interview Prep

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🎯 Who Republic Services Is Looking For

  • Proven experience in managing multi-channel paid media campaigns (search, social, programmatic) with a strong focus on ROI and attribution modeling.
  • Expertise in agency management, including setting clear KPIs, reviewing performance, and ensuring alignment with business objectives.
  • Analytical mindset with proficiency in tools like Google Ads, Facebook Ads Manager, and analytics platforms (e.g., Google Analytics, Tableau).
  • Ability to forecast and manage budgets of $1M+ while collaborating cross-functionally with sales, product, and finance teams.

📝 Tips for Applying to Republic Services

1

Highlight specific examples of how you have improved ROAS or reduced CPA by at least 20% through strategic optimization of paid channels.

2

Emphasize your experience in agency oversight – include a brief case study of how you drove alignment between agency tactics and company strategy.

3

Quantify your budget management experience in your resume (e.g., 'Managed $5M annual paid media budget with 30% year-over-year efficiency gains').

4

Tailor your cover letter to Republic Services' sustainability mission, connecting performance marketing to environmental impact (e.g., 'Optimizing campaigns to attract eco-conscious customers').

5

Include a portfolio or examples of dashboards/reports you've created to visualize campaign performance and inform strategic decisions.

✉️ What to Emphasize in Your Cover Letter

['Your data-driven approach to performance marketing and how it drives measurable business outcomes.', 'Specific experience in managing agency relationships and ensuring strategic alignment.', 'Your ability to forecast and optimize budgets to maximize ROI in a competitive market.', 'A passion for sustainability and how your skills can help Republic Services achieve its environmental goals through targeted marketing.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Republic Services' sustainability reports and recent press releases about their waste-to-energy and recycling initiatives.
  • → Analyze their current digital presence – check their website, social media, and any visible paid ads to understand their brand voice and customer segments.
  • → Look into their competitors (e.g., Waste Management, Veolia) to identify market positioning and potential differentiation strategies.
  • → Research industry trends in waste management marketing, especially how companies are leveraging digital channels for B2B and B2C audiences.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you turned around an underperforming paid campaign. What steps did you take and what were the results?
2 How do you approach budget allocation across channels (search, social, programmatic) to maximize ROI?
3 Tell me about your experience with marketing attribution models. Which do you prefer and why?
4 How would you build a collaborative relationship with an agency to ensure they meet strategic objectives?
5 Given Republic Services' focus on sustainability, how would you tailor performance marketing campaigns to appeal to environmentally conscious consumers?
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⚠️ Common Mistakes to Avoid

  • Failing to quantify results – avoid vague statements like 'improved performance'; use specific metrics (e.g., 'increased conversion rate by 25%').
  • Overlooking the agency management aspect – this role is not just about hands-on execution; emphasize your strategic oversight and collaboration skills.
  • Ignoring the company's mission – don't submit a generic cover letter; connect your experience to Republic Services' sustainability goals.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Republic Services!

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