Application Guide

How to Apply for Manager of Campaigns

at New Roots Institute

🏢 About New Roots Institute

New Roots Institute is a unique nonprofit focused specifically on educating people about factory farming impacts and empowering them to advocate for change, rather than just raising awareness. They operate with a fellow-led model where grassroots activists drive campaigns, making this an opportunity to work at the intersection of animal advocacy, education, and movement building. Their remote-first, global approach allows for diverse perspectives and impact across different regions.

About This Role

As Manager of Campaigns, you'll lead the team that supports fellows in designing and implementing advocacy campaigns to end factory farming, making this a pivotal role in translating education into action. You'll develop the overall Campaigns strategy while ensuring fellow-led initiatives align with New Roots Institute's theory of change, requiring both top-down strategic thinking and bottom-up empowerment. This role directly impacts the organization's ability to create systemic change through coordinated advocacy efforts.

💡 A Day in the Life

A typical day might involve morning check-ins with your remote Campaigns team across different time zones, reviewing campaign progress data and adjusting strategies accordingly. You'd spend significant time mentoring Campaigns staff and providing guidance to fellows on their advocacy initiatives, while also developing partnership strategies and campaign curriculum. The role balances strategic planning with hands-on support, data analysis with team development, all focused on advancing campaigns against factory farming.

🚀 Application Tools

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Interview Prep

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🎯 Who New Roots Institute Is Looking For

  • Has 3+ years of experience managing advocacy campaigns in animal welfare, environmental justice, or social movements, with demonstrated success in campaign outcomes
  • Possesses strong mentorship skills with experience developing emerging activists or fellows, not just managing experienced staff
  • Can demonstrate strategic planning experience specifically for grassroots or fellow-led initiatives, showing how to balance organizational goals with activist autonomy
  • Has created and implemented tracking systems for campaign metrics in advocacy contexts, with examples of how data informed strategy adjustments

📝 Tips for Applying to New Roots Institute

1

Highlight specific experience with fellow-led or volunteer-driven campaigns, not just professional advocacy teams

2

Include metrics showing how your past campaigns achieved measurable impact (e.g., policy changes, media coverage, activist growth)

3

Demonstrate understanding of factory farming issues by referencing New Roots Institute's specific educational content or campaigns

4

Show how you've developed systems for tracking grassroots campaign progress, not just corporate marketing campaigns

5

Emphasize remote team management experience, particularly with global teams across time zones

✉️ What to Emphasize in Your Cover Letter

['Your philosophy on empowering fellows/activists versus directing them, with concrete examples', "How you've developed campaign strategies that align grassroots initiatives with organizational theory of change", 'Specific experience creating systems to track advocacy campaign execution and adapt based on data', 'Why factory farming advocacy specifically resonates with you and how it connects to your values']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → New Roots Institute's current and past fellowship programs and campaigns to understand their fellow-led model
  • → Their theory of change document and educational materials about factory farming impacts
  • → Their organizational structure and how the Campaigns team currently operates
  • → Key partnerships they've developed with other animal advocacy or environmental organizations
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a campaign curriculum that empowers fellows while ensuring alignment with organizational goals?
2 Describe a time you had to adapt a campaign strategy based on data or outcomes—what metrics did you track and how did you pivot?
3 How do you balance providing direction to your team while maintaining the fellow-led model that's core to New Roots Institute?
4 What strategic partnerships would you prioritize developing to strengthen factory farming advocacy campaigns?
5 How would you manage and mentor a remote, global Campaigns team across different time zones and cultural contexts?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on corporate campaign management without showing understanding of nonprofit/advocacy contexts
  • Presenting as a top-down manager rather than a mentor who empowers fellow-led initiatives
  • Not demonstrating specific knowledge about factory farming issues or New Roots Institute's educational approach

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to New Roots Institute!

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