Application Guide

How to Apply for Manager, Communications and Marketing

at Global Business School Network (GBSN)

🏢 About Global Business School Network (GBSN)

GBSN is unique as a global network of business schools focused on using management education to address societal development needs, rather than being a traditional business school or corporate entity. Working here offers the opportunity to connect with international academic institutions while driving social impact through education. The remote nature allows for global collaboration while supporting a mission-driven organization.

About This Role

This role involves developing and implementing communication strategies that amplify GBSN's mission across 100+ member schools globally, with specific responsibility for digital presence, content creation, and marketing for GBSN Beyond events. It's impactful because you'll directly shape how business schools worldwide engage with development challenges through storytelling and community building.

💡 A Day in the Life

A typical day might involve coordinating with the events team on GBSN Beyond promotions, creating social media content tailored for different global regions, and developing newsletter content highlighting member school achievements. You'd likely review website analytics, collaborate with international colleagues across time zones, and draft communications that translate academic insights into accessible stories about business education's social impact.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Global Business School Network (GBSN) Is Looking For

  • Has 3-4 years experience specifically in external communications for educational or nonprofit organizations, not just corporate marketing
  • Demonstrates ability to create content that bridges academic rigor with accessible storytelling for diverse global audiences
  • Shows experience managing volunteer or member engagement communications, not just customer marketing
  • Has portfolio examples of developing content strategies aligned with social impact missions rather than purely commercial goals

📝 Tips for Applying to Global Business School Network (GBSN)

1

Include specific examples of creating content for academic or nonprofit audiences in your portfolio, not just corporate work

2

Demonstrate understanding of GBSN's unique network model by referencing specific member schools or programs in your materials

3

Show how you've tailored communications for global audiences across different cultural contexts

4

Highlight experience with event promotion for professional or academic conferences, not just corporate events

5

Provide metrics showing how your communications increased engagement in member-based or volunteer organizations

✉️ What to Emphasize in Your Cover Letter

['Your experience communicating complex educational concepts to diverse audiences', 'Specific examples of building community connections in network or membership organizations', "How you've aligned content strategy with social impact missions in previous roles", 'Your approach to managing global digital presence across different regions and cultures']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore GBSN's member school directory to understand the network's geographic and institutional diversity
  • → Review past GBSN Beyond events and their promotional materials to identify communication patterns
  • → Study how GBSN differentiates itself from other business education organizations like AACSB or EFMD
  • → Analyze GBSN's current social media presence and website content for improvement opportunities
Visit Global Business School Network (GBSN)'s Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a content strategy for GBSN Beyond that engages both academic and corporate sponsors?
2 Describe your experience creating communications for volunteer or member-based organizations
3 How would you tailor social media content for business school deans versus students?
4 What metrics would you track to measure engagement across GBSN's global network?
5 How would you approach storytelling about GBSN's impact on societal development needs?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on corporate marketing experience without demonstrating understanding of academic or nonprofit communications
  • Proposing generic social media strategies without considering GBSN's specific global, academic audience
  • Failing to acknowledge the dual audience of business schools (institutions) and their stakeholders (students, faculty, corporate partners)

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Global Business School Network (GBSN)!

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