Application Guide
How to Apply for Lead Product Marketing Manager, Growth Solutions
at Workiva
🏢 About Workiva
Workiva stands out as a leader in ESG (Environmental, Social, and Governance) reporting, specifically focusing on streamlining integrated reporting for transparent climate impact and compliance. The company operates at the intersection of regulatory technology and sustainability, making it uniquely positioned in the growing ESG tech space. Someone might want to work here to drive meaningful impact in corporate transparency while working with cutting-edge solutions in a high-growth sector.
About This Role
This Lead Product Marketing Manager role focuses on growth solutions, requiring strategic leadership in evaluating build, buy, and partner options to expand Workiva's capabilities. The role involves developing go-to-market strategies for new markets and solutions, directly influencing the company's expansion in ESG reporting. It's impactful because it shapes how Workiva enters new markets and scales its solutions, directly contributing to revenue growth and market leadership.
💡 A Day in the Life
A typical day might involve analyzing market data on ESG trends to inform growth strategies, collaborating with cross-functional teams on go-to-market plans for new solutions, and evaluating potential partners or acquisition targets. You could also spend time shaping product-market fit insights based on customer feedback and competitive analysis, ensuring alignment with Workiva's mission in transparent reporting.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Has 8+ years in growth marketing with specific experience in B2B tech, preferably SaaS, and can demonstrate scaling solutions that drove measurable business growth.
- Possesses a strategic mindset with proven ability to analyze market trends, customer needs, and competition to inform growth strategies and achieve product-market fit.
- Has hands-on experience evaluating potential partners and acquisition opportunities, with a track record of making data-driven recommendations that enhanced organizational capabilities.
- Can showcase innovation in optimizing business-driving strategies, particularly in cross-functional environments involving growth and incubation teams.
📝 Tips for Applying to Workiva
Tailor your resume to highlight specific growth marketing achievements in B2B tech/SaaS, quantifying impact (e.g., 'Increased market share by X% through a partner strategy').
Research Workiva's current ESG reporting solutions and identify one potential growth opportunity (e.g., a new market or use case) to reference in your application.
Emphasize experience with 'build, buy, partner' evaluations, providing a brief example of a past recommendation and its outcome.
Demonstrate familiarity with ESG or compliance tech trends, showing how your skills align with Workiva's niche in integrated reporting.
Include keywords from the job description like 'GTM strategy,' 'cross-functional growth teams,' and 'scalable solutions' in your application materials.
✉️ What to Emphasize in Your Cover Letter
["Highlight your experience in B2B tech/SaaS growth marketing, specifically how you've driven strategies that led to market expansion or revenue growth.", "Discuss your ability to analyze market trends and customer needs in complex industries, linking it to Workiva's focus on ESG and compliance reporting.", "Provide a concise example of how you've evaluated build, buy, or partner options in a past role, emphasizing the strategic outcome.", "Express passion for Workiva's mission in ESG reporting and explain how your skills can contribute to scaling their solutions transparently."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Workiva's ESG reporting platform and its key features to understand their current solutions and potential gaps for growth.
- → Investigate the competitive landscape in ESG and compliance tech, identifying major players and trends that could impact Workiva's strategy.
- → Review Workiva's recent news, acquisitions, or partnerships to gauge their current growth initiatives and strategic direction.
- → Study regulatory trends in ESG reporting (e.g., SEC climate disclosure rules) to understand the market drivers for Workiva's solutions.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with a generic resume that doesn't highlight B2B tech/SaaS growth marketing experience or quantify achievements in scaling solutions.
- Failing to demonstrate knowledge of Workiva's focus on ESG reporting or the broader compliance tech industry in application materials.
- Overemphasizing tactical marketing skills without showcasing strategic thinking, especially in evaluating build, buy, partner options or driving GTM strategies.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!