Junior Customer Lifecycle & CRM Manager (f/m/d)

About the Role / Overview

As Junior Customer Lifecycle & CRM Manager at IONITY, you will help build and run our lifecycle marketing engine for EV drivers across Europe. Working closely with Marketing, Product, and IT, you will support the creation of customer journeys that drive engagement, retention, and customer lifetime value.

Responsibilities / What You'll Do

• Work hands-on in Braze, supporting campaign builds, journeys, triggers, segmentation, QA, and optimisation across markets.
• Execute lifecycle campaigns across channels, including email, in-app content cards/messaging, and push, covering onboarding, activation, upsell, and retention use cases.
• Support the development of customer segmentation, helping build behavioural cohorts, lifecycle stages, and targeting logic.
• Monitor and analyse lifecycle performance, tracking key metrics and supporting reporting on engagement, conversion, and retention.
• Assist with experimentation and optimisation, contributing to A/B tests, message iterations, timing optimisation, and learnings.
• Collaborate with Product and IT, supporting CRM foundations such as event tracking, taxonomy, and data quality.
• Help connect CRM and website experiences, working with Webflow and agency partners to align journeys, landing pages, and conversion paths.

This role helps build and run lifecycle marketing for EV drivers across Europe, contributing to the growth of electric vehicle adoption and sustainable transportation infrastructure.

• 1–3 years of experience in CRM, lifecycle marketing, email marketing, marketing automation, or a related digital role.
• Hands-on experience with a CRM or marketing automation tool, ideally Braze or a similar platform.
• Strong interest in customer behaviour and lifecycle marketing, with a desire to understand what drives engagement, retention, and conversion.
• Analytical mindset, comfortable working with performance metrics such as open rates, click rates, conversion, and basic cohort insights.
• Hands-on execution strength, with attention to detail when building, testing, and QA’ing campaigns.
• Collaborative working style, comfortable working with Product, IT, Design, and Content teams.
• Basic HTML knowledge or willingness to learn, including working with templates and structured content.

No compensation, perks, or culture highlights mentioned in the job description.

IONITY is a fast-growing EV ecosystem company focused on electric vehicle charging infrastructure across Europe.